I recently read an article that compared outbound marketing to finding a needle in a haystack. I don’t know about you, but I don’t want to waste time or money locating this aforementioned needle! That is why it is imperative that internet marketers today shift to an inbound approach.
Inbound Marketing focuses on using and taking advantage of resources that are already available at your fingertips. It is more efficient, more cost effective, and just down right easier than its counterpart (i.e. outbound marketing). Utilize your existing website as a “hub”- a place where people who already share a common interest can gather, inform, and influence each other. Instead of targeting the masses (which includes people who are likely strongly opposed to your cause), target the people who are naturally attracted to you and your hub.
Use inbound marketing to create a group of people who will work for free. Once you make them happy they will use their word of mouth (arguably the most powerful influence) as a free means of advertising for you.