Inbound marketing consists of using tools such as blogs, eBooks, webinars, videos and social media (to name a few), to organically attract targeted customers to your site. When executed properly, inbound marketing can be highly effective and profitable.
Below are 3 Excellent Benefits of Inbound Marketing:
1) Cost- Methods such as blogging, Twitter and Facebook cost nothing to start. Inbound marketing campaigns costs less to execute than their outbound counterparts, resulting in lower average cost per lead and higher ROI.
2) Targeting- The beauty of inbound marketing is that the customers attracted to your site are ones who have actively sought out information relating to your product, making them high quality leads. Outbound marketing methods, which are “interruption-based” (e-mail blasts, cold calling, TV and print advertising, etc.) are generally created to reach the masses and notoriously poorly targeted.
3) Effectiveness – These days, the average customer is flooded with about 2,000 outbound marketing ads per day (that’s a lot of noise!). They also now have more power to bypass outbound marketing campaigns by changing the channel during TV commercials, filtering spam, and using caller ID.