Web Video Marketing is growing faster than any other ad format online, especially amongst small businesses. People like watching videos. The truth is most people would rather watch a video than have to read. Below are 3 ways to reap the benefits of video marketing:
1) Add a video on your landing page- videos have the proven ability to hold visitor attention, decrease your site’s bounce rate, and drive conversions. Test to see what converts bests- short vs. long, autoplay vs. manual, etc. Write a script for your video to ensure a professional, well-delivered message. Lastly, as with any landing page, make sure your video contains a clear call-to-action (CTA).
2) YouTube- YouTube is the 3rd most trafficked site in the world and a huge SEO opportunity. Since Google owns YouTube, it favors their video content in search results. Just like on-page SEO for web pages, you must optimize videos for SEO by entering quality titles, descriptions, tags and links. Tags are important because they associate your video with related videos; therefore, when someone watches a video relating to yours, your video thumbnail can show up in the suggestions section. Of course with YouTube, page views, comments, ratings and inbound links/embeds are important in getting your view ranked higher in search results.
3) Google- Google likes video content. However, since the search engine doesn’t automatically index all video content, it’s possible that some of your site’s most valuable content isn’t visible to their web crawlers. To ensure that your videos are being seen, create and submit a video site map to Google. Video sitemaps provide Google with essential indexing information, such as URLs, titles, descriptions, keywords, thumbnail images and more.
To learn more about how to create effective, professional internet videos, IMRC members have positive things to say about Dave Kaminski’s Web Video University (A- rating, 15 grades). If you would rather leave video making to the professionals, 30 Second Video (B+ rating, 8 grades) is an easy and affordable way to get website commercials to promote any industry and any niche.