Social media is quickly becoming the norm in online marketing and business plans.  Facebook is a great channel for sharing your content with a large, active audience.  There are many things you can do to take advantage of this free and valuable social media platform and below are a few of ideas get you started:

1)   Search engines index content from Business pages on Facebook.  Take that opportunity to incorporate keywords into your status updates.

2)   Include images to create a more eye catching post.  Did you know that updates with an image get 54% higher clicks?

3)  The news feed is one of, if not the most valuable asset you have on Facebook.  Because it only displays about the top 1% of content, you need to do everything you can to get your updates posted in users’ news feeds.

Later on this week, we’ll detail more Facebook optimization ideas including how to increase your chances of ranking in user’s news feeds, so be sure to stay tuned!