Earlier this week we touched upon a few points to keep in mind for optimizing your Facebook page for business. The last point we made stated that the news feed is one of the most important tools to utilize when promoting your business on Facebook and building up your Facebook presence.
There are only so many posts that make it onto the top news feed, so what determines which posts get displayed?
1) The number of times two people have interacted. It is important to build up relationships with your followers and post content that people respond to (either via a comment or a “like”).
2) The number of times users have interacted with the content. So, if you post something that gets a good response from some of your followers, it is more likely to show up on your other followers news feeds as well.
3) How recent the post is. To keep an engaged audience, it is important to provide regular updates- just don’t bombard people with too many posts!
4) The type of content in the post. Videos, links and images all draw more attention than standard text-based updates.