Lots of discussions have recently been running concerning the recently introduced Google Authorship. It’s important to understand what Google Authorship is and how it affects your web page’s position on the search engine’s result pages, as well as the Google CTR (click through rate).
What is Google Authorship?
This is a method that Google introduced to give authors the chance to identify themselves as the real owners of a given piece of content. Using the “rel author” markup, you can associate a web page that you have authored with your G+ profile. Author information containing your name, image and G+ information will then start appearing on the Google search engine result pages that contain your web page as one of the search result.
How to implement Google Authorship on your websites
This is a simple process that only takes a few minutes. All you will need is a Google + profile. This is how to do it:
- Log into G+ and go to your profile
- Click on the Edit Profile button
- On the About tab, go to Contributor To link and add the URL of your website, set the permission as public and save
- While still on your profile, copy your profile id (a 21 digit number you will find within the URL in the address bar of your browser)
- In the following html code, replace “your-code” with your profile ID <a href=”https://plus.google.com/your-code?rel=author”>Add to the circle</a>
- Paste the html code with your profile ID in the header section of your website and wait for some time (about 24 hours) for your Google Authorship to start appearing on Googles SERPs
Benefits of Google Authorship to SEO and CTR
Improves Google SEO
Before the implementation of Google Authorship, the sites listed at the top of the SERPs are seen as most relevant and useful, without the ability for users to differentiate which sites are actually the most credible or trustworthy sources of information. Google Authorship makes it easier for authentic and credible sites to be found. Additionally, given the rapidly growing social media trends, Google Authorship is making search more social by putting a face and name to the website.
Increases in Google CTR
It is logical that readers are more likely to click on content that has its authorship known than on that which does not. The presence of a profile picture on Google Authorship also helps readers to easily identify your content. So if you have established yourself as an authority in your field, the click through rates even on the other pieces that you have authored will be increased.
Win, win, win?
Sure, there’s a clear objective from Google to build up its Google+ network using Google Authorship, but… so what? This is a beneficial relationship for 1) people searching on Google and getting better access to relevant, credible content 2) content-based websites trying to rank on Google and 3) Google itself. It’s an excellent opportunity for smaller blogs with excellent original content, but low rankings in the search engines to gain exposure for themselves in the SERPs and worth taking advantage of!