If there is a part of search engine optimization that is crucial in today’s era, then that part is SEO link building. Experienced experts in search engine optimization will tell you that many of the sites that have high rankings on Google and other search engines are there because they have many credible websites linking to them.
Of course search engine crawlers still look at other factors including the use of keywords within the text in your pages and the contents of your website’s Meta tags, but getting links to your site remains of the most important determinants of where you will appear in the SERPs (search engine result pages). This is because search engines interpret the fact that other sites are linking to yours to mean that your site contains very useful information, which is what Google and its counterparts have always wanted to give their users.
So, how do you do SEO link building for your website? Simply put, create great content for your website and others will link to it, and you won’t even have to ask them to do so. This is actually the best and the only acceptable method by search engines. The problem is that it is not as easy as it may sound. Developing that great content will require lots of work and time, and it would probably take even more time before other website owners start discovering your content and linking to it.
This difficulty has led to website owners seeking other ways of getting the desired links. There are basically two approaches that you can use:
1) You can choose to do it yourself
2) You can pay someone else or a company to do it for you.
Let’s start by looking at how you can do it yourself. There are actually more ways of doing this than we can discuss in this article. The most popular techniques include article marketing, blog marketing, social bookmarking, creating Squidoo lenses, use of directories and posting in forums. The basic idea behind these techniques is to create content, comments or posts that contain information related to what your website is about and posting them in the respective areas, with links to the website you are marketing. These techniques work to some extent but as search engine algorithms change, they may stop considering these links as powerful since they are not merit based.
Having discovered how important quality back links are to websites rankings, there are many companies that sell link building services. You can use the services of these companies in your SEO link building without much struggle. There are several companies that offer backlink services and you should be careful in choosing the companies since some of them will use link spam techniques which once detected by search engines will hurt your ranking. Members of IMReportCard love the trusted service like LinkVana, which builds powerful link wheels around your site using high PR sites in the wheels. The links that are created in the wheels are permanent back links to your site!
IMRC members also get access to an exclusive 30 day free trial of LinkVana, which is an excellent way to get started with your link building strategy. You can sign up for the Free LinkVana trial here.
In conclusion, it is clear that SEO link building in 2012 calls for a creative approach. There is also no doubt that great content on your website is crucial if you are to get merit based links, which Google and other major search engines deem to be most credible.