Starting off in Internet Marketing can be quite a daunting task. As you can see on IMReportCard.com, an entire market has emerged over the years which is full of “gurus” and coaches in order to help address how overwhelming the full scope of Internet Marketing can be to someone starting fresh. Here are a few quick tips to help anyone looking for a push in the right direction.
Plan Ahead – Before you create your website, make sure to set specific goals. Define what you want to do with the website; this includes the layout and design. A well planned site will go a long way to help keep visitors on your site longer and keep them coming back. A disorganized site will have visitors confused and clicking away from your site within seconds. Make sure to have a strong landing page and grabs their attention!
Analyze your Traffic – Free tools like Google Analytics will help you understand exactly which pages on your website are performing and which ones you need to improve. Also, using an analytical tool can show you the exact keywords and sites people are using in order to find your website. This is very powerful data which can be used to increase traffic to your site. Additional tools, like heat maps ( I like ClickTale for this) can give amazing visual insight into exactly what your visitors are doing while on your website.
Start a Newsletter – As covered in a previous IM Report Card blog article, Add Email Marketing to your Internet Marketing Bag of Tricks, starting a newsletter is a simple and highly effective way to build your Internet Marketing presence. A newsletter is not only a great way to send important information to your subscribers, but also to get them clicking back to your site.
Write Blog Articles – Take time out to compose at least two blog articles a month. This keeps your website content fresh and gives visitors a reason to keep coming back. To make your blogging efforts even easier, check out some of the helpful tools we reviewed in “Blog Your Way to Financial Bliss”.
Get Social – We all know that Social Media is a powerful medium for getting into direct contact with your target audience. The obvious sites to engage your audience are Facebook, Twitter, Pinterest and the like. However, there are a lot of smaller sites which only cater to a specific niche. A wise move is to look for those sites and get established as an active member of that niche. Position yourself as a subject matter expert, if you can.
For more in-depth assistance with crafting your own Internet Marketing success story, check out our list of Top 25 People.