11 users graded this
Date Added: 6/15/2009 Reviewer: Quintile
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Grade Ellen Cagnassola ...
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Ellen Cagnassola successfully negotiates JVs and grows her soap business all at the same time being an inspiration to others who may desire to run home businesses. She learned how to make use of the Internet to grow her business. She took a creative talent for creating unique soap gifts and turned it into a successful home business. She uses the power of the Internet to inspire others with her success and ingenuity as a Joint Venture partner.
One sector of "making money online" is the home business with a Web presence. Ellen Cagnassola is one entrepreneur that takes marketing to greater heights as she makes good use of JVs and online publicity to grow her business and to teach others how to run successful home businesses. Ellen Cagnassola began marketing her online soap business in the year 1998 in the traditional manner until she learned about the Internet and discovered the marketing potential it provided. She became experienced in Joint Ventures (JVs) as one way of marketing her business. Her first partnership was with Johnson & Johnson because she took the "bull by the horn" and seized an opportunity that presented itself at her daughter's school (where the marketing director of J&J just happened to also have a child enrolled). It is a JV because both companies gained something from their business dealings. Other business owners can learn a lot by copying the successful JV tactics of business owners like Ellen Cagnassola. She understands that promoting another business is a grand way to develop new customers for your own business. A successful JV then leads to another successful JV and another and another.
Ellen Cagnassola shares her online business success with other entrepreneurs by being featured on sites such as homebizwomen.com where she explains how she successfully JVs her way to generating higher income as she increases her customer base.
By sharing her story of how her home business started and the success she has enjoyed with other women she encourages them to follow their dreams of owning a home business. She especially points out the many possibilities the Internet opens for any home business especially regarding marketing.
Ellen Cagnassola was also written up in the August 8, 2006 edition of the online magazine Entrepreneur.com She understands that marketing your business sometimes means getting publicity online. The article was originally printed in Entrepreneur's October 2000 Startups magazine. She is a credit to mom entrepreneurs as someone who overcame adversity while starting up her home business. Many individuals especially moms desire to work from home to be there with children when they need a parent at home at the same time bringing in much needed income. The Internet gives moms and dads many opportunities to run successful home businesses.
Not only does she gain publicity for her business but also she teaches others by mentioning the six ways that she overcame adversity during her business start-up:
- Have a positive attitude
- Define the problem
- Make a list of all things that could be done to deal with the crisis
- Have a written schedule that reflects the new activities that must be done to accommodate the problem and still run your business
- Work the new schedule, adjusting it as needed
- Review your list of items that need to be done each day and if these items cause a feeling of being overwhelmed make time to speak with a trusted business advisor or friend.
Ellen Cagnassola has been interviewed in several online blogs and a online magazine because of her successful soap business. Searching Google using the keywords, "Ellen Cagnassola Scam" did not reveal any reports of customer disputes. A search of the site, "Ripoff Reports", using the keyword, "SweetSoaps" reveals no reports of ripoffs or scams.
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| 6 of 7 users found this review helpful |
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2 User Comments
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She is an amazing person and marketer  Her story is truly amazing and inspiring at the same time. It clearly shows what anyone can accomplish if they just take the time and effort that it requires to become a successful internet marketer. Ellen clearly has demonstrated that through her courage and dedication to run a successful business. I think her big break came when one of her soap products was featured at a Neiman Marcus catalog. I guess her creativity coupled with hard work really paid off regardless of what her situation was at that particular time. This shows that hard work, patience and the right attitude does indeed pay off to become successful in internet marketing.
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by brown on November 5, 2009 at 12:44 PM CST My website is listed below. Other earning opportunities: |
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A very inspiring story  Ellen Cagnassola is one of the people that I look up to in terms of sales and Internet marketing. Her successful story and her soaps are hard to miss. She has gone through a lot and she shares her experiences to us all. It is very inspiring and makes me want to work hard. I have been using her six ways on how she made it big on her career. One of my favorite is the number one on her list, that is to have a positive attitude. Lastly, all her soap products a must try. They provides great packaging and they are easy to deal with. I have been planning to have a box of soap for my baby's christening and I will be ordering on her site! |
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| 3 of 3 users found this comment helpful |
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by pehpot on September 1, 2009 at 10:03 AM CST We are giving away $500 and more! |
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2 User Comments
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Have experience with "Ellen Cagnassola"? -Add a comment or review to share your personal experiences, which will help others who are interested in this person. -Earn up to 150 credits and an entry into our $1,000 Sweepstakes for every approved comment you submit. The posting of advertisements, profanity or personal attacks is prohibited. Click here to review our site terms of use. |
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