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Jeff Walker Review
Date Added: 6/15/2009     Reviewer: windychris
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Website URL: http://productlaunchformula.com
Company Name: Internet Alchemy, Inc.
Alexa Traffic Rank: 37,118
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Jeff Walker Bio

Jeff Walker is an Internet marketer who is known for his Product Launch Formula. Is unique product launching strategies have revolutionized the Internet marketing industry. He has worked with many big name marketers such as John Reese, Frank Kern, and Mike Filsaime and helped them create their own successful launches.

Jeff Walker Detailed Overview

The Internet marketing industry seems like it is being inundated with big product launch after product launch. If you’re wondering where this whole strategy came from, you can look to Jeff Walker. He has used the combination of relationship building, anticipation, and event marketing to come up with a set of strategies to explode sales upon a new product launch.

Some of Jeff’s launches have created six figures, seven figures, even eight figure launches for Internet marketers that have used them. His product Product Launch Secrets explains all the strategies that Jeff uses to create big time launches time and time again. The course consists of audio interviews, video training, and mindmaps to help you learn his strategies.

Jeff uses many concepts from Robert Cialdini’s book Influence: The Science of Persuasion. He uses reciprocity by giving out valuable reports and content before the launch. This commits prospects to pay attention to his messages and also makes them feel like they were given something of considerable value.

He then uses social proof and authority by talking about his achievements and the successes his customers/students have had as a result of using a product. Upon launch, he uses scarcity strategies such as limiting quantities of his product, offering a time sensitive discount, or giving away limited bonuses to the people who buy first.

The Product Launch Formula goes through three major steps in the launch – prelaunch, mid launch, and post launch. You’ll learn how to set your launch up for success from the very beginning to integrating various strategies to generate buzz when your product actually launches. Then there are strategies to increase sales even after the buzz has died down and even set up your prospects for another future launch.

There are some great ideas that Jeff has brought to the table such as building anticipation, opening the lines of communication to your customers, and marketing through multiple channels. He has also gained a lot of experience from being part of so many launches that he modified his Product Launch Secrets with new strategies and tactics he has learned.

Jeff has also created a new course called the Product Launch Manager. This course teaches people how to become coordinate and set up Product Launches for various Internet businesses and walk away with a big fee or commission. With the kinds of numbers product launches produce, it’s not rare to make a 5 figure commission from running launches for other people.

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Jeff Walker Reputation

Jeff Walker has a great reputation online and his products have been met with glowing reviews. The best part of his product launch strategy is that it can be used in all kinds of markets. Jeff has shown case studies of students who have used it with success in markets such as knitting, service-oriented markets, food stamps, and more. I highly recommend you check out Jeff’s courses if you can afford to purchase them. The only thing I would mention is that his strategies are not for beginners who just got into Internet marketing as it assumes you understand the basic things like email marketing, blogging, copywriting, and more.

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Product Launch Formula


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Product Launch Formula 2

I feel that Jeff Walker needs to be given a fair go & his course put into context. I think that the other reviewer's comments are all fair. However, to measure someone against the source of their material (ie. a number of books) is a bit unfair. Like many at first I thought PLF was a bit steep on cost, but I was at a turning point in my career & I got the sense that Jeff was an inspirational character and trustworthy, so I bought his course. It was a very good decision.

I do agree with one of the comments that you'd be best to have a list first. The prerequisite of Jeff's course is that you need something to sell & someone to sell it to - he teaches a bit of list building, and a bit of product creation, but the big strength of PLF is that it teaches how to sell something to a list. He doesn't do a very good job of teaching list building, but that's not what his course is about. Don Crowther is someone I would look at for list building, but there are others who do a good job of that too.

I have to say that I cannot over-emphasize what great value Jeff Walker's course is. However, you do need to view it in the context of his course being one of many internet marketing courses you need to take in order to understand IM. You wouldn't do a single subject at university and expect that you deserve to be awarded a degree. For all other than the most gifted amongst us, neither should you expect that taking one subject (PLF) would make you an internet marketer. If Jeff was to teach everything then it would be better to call him Yoda or Oracle. He is neither and I don't believe he pretends to be. There is an old saying that goes "Listen to many, consult a few, but in the end you have to paddle your own canoe"!

Following his course I did a rethink of the cost & compared it to a 101 subject at university. You know what, PLF is cheaper than a 101 university subject in Australia and is more up-to-date. The big difference is the lack of exams. Jeff is as good as the best of teaching academics I've come across & in my past been a student, teacher and researcher in the university sector. What university lecturer doesn't get their base knowledge out of books? That's why their called academics! The big skill (and intellect) is being able to read those books, synthesize the information in them, innovate and then communicate that innovation in a way that's easy to understand. We've all had bad teachers in our past that taught us to hate learning, and good teachers that taught us the joy of learning. Jeff Walker is one of the latter & quite simply a rare and gifted teacher.

All I can say is thank you Jeff for being a significant piece of the internet marketing jigsaw puzzle.
 
 


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avatar   by allani on May 3, 2011 at 8:23 PM CST

 
 
 
Product Launch Formula 2

I bought PLF 2 about a year ago - the worst $2k I've spent.

I knew I would be doing a launch later in the year so I thought $2000 would be worthwhile. However, when I started to watch the video I found Jeff's style irritating and difficult to listen to. Virtually all of the videos I saw were simply recordings of his mind maps. I just found it awful. The whole of the course was delivered as a website log-in (no physical product). So what made it even more infuriating was in June (six months after I bought the product) I get an email saying the site and all content will be taken down in a couple of weeks time! I couldn't believe it. I expect to be able to access the materials for years, not months. Of course you could download all of the materials by going through every page - but I was busy, I didn't get round to get all of the stuff. I was left with a bad taste in mouth. I looked into getting a refund but his guarantee only runs for 30 days (which IMO is short). My advice take a look at the launches of Eben Pagan, Frank Kern and Andy Jenkins - and copy them. That's all there is to PLF.

Steve
 
 


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avatar   by stevemaughan on February 25, 2011 at 5:23 PM CST

 
 
 
PLF 3 review and analysis

I bought Product launch formula 3 about 2 months ago and have worked my way through it since. It comes in 5 modules with an enormous amount of content and detail. It is delivered in a video/white board format with Jeff Walker doing all the detail. It is fantastic, easy to follow step by step guide to launching products online. Yes you DO need a product and email list, but Jeff gives detailed instructions on list building techniques. It also has a community for support and quick responses. As I have researched other products and online packages, I endorse Jeff's P L F 3 as genuine, thorough, authentic I M info and he delivers in a wonderful easy manner. This is NOT a quick rich system, this is a detailed education in online marketing from a genuine nice GURU with all the answers. You just need to do the work and be there for the long haul. I am really glad I bought this product

Susan Bourke Monahan

Sligo

Ireland
 
 


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avatar   by susanbourkem on September 12, 2010 at 6:29 PM CST

 
 
 
Talented but unavailable

I purchased Jeff Walker's course, Product Launch Formula 2.0 a couple of years ago. I liked the material and the presentation of the course, but there were some promises that didn't materialize and his guarantee turned out to be flimsy.

Pros:

Jeff is obviously well read when it comes to some of the classic marketing texts. I hadn't read many of these when I purchased his course. Now that I have I can say that he's an expert at executing on principles found in Influence by Caldini and My Life in Advertising.

He is very personable. His big strengths are in using Likability and Authority to exert influence as a marketer. He also surprises me sometimes with his ability to tell a story (even in an email) that engages me. He is a master at making you feel like he's talking just to you and that he cares about you and what you think.

Cons:

As I've read more of the classic marketing texts through, I find that much of what he teaches is either taken from those texts or a commentary on how he executed what was taken from those texts. For example, the number of Product Launches that Claude Hopkins talks about and his approach, lead in and so on are almost exactly what Jeff Walker teaches in his $2000 course. You can get the book My Life in Advertising for $3.76 (or even free download since it's public domain). His mental triggers are largely based on Caldini's work in Influence and his approach to story telling comes from Robert McKee. All of these books combined total less that $2000 (about 1% of that price). With all that said, there is value in his take on how he executed on it.

The biggest Con in my opinion is that he doesn't follow through very well. For example, his guarantee with PLF 2.0 was that if someone came to him for help he would give them his personal email address and phone number for personal consultation and work with them personally for another 120 days until they got where they wanted to go. I worked frantically to get through my first launch, which was a flop. After that I put together detailed information about what I did and contacted his assistant to get in touch with him. Even though I had finished my launch before the end of the guarantee period, she said I was a few days past the guarantee period and too bad. I kept sending emails periodically for several months. He finally did talk to me about it on the phone one time and told me that I probably didn't have a good product and suggested how he would proceed to create a good product. Useful, but late and hard to access.

Another promise he made was to people that purchased the profollow (aweber clone) email service. He said that he would create a series of videos showing how he does email marketing. That was a year and a half ago and he still hasn't done anything about it. I've asked his assistant a few times and she says he's going to get around to it, but still nothing.

Conclusion:

Jeff is a good marketer and has some serious talent when it comes to influence, copywriting and being likable. He's lacking on follow through and is unavailable when you go to take him up on his guarantees. His course does provide a lot of value, but the price seems high based on what he ends up delivering.

One more point related to his course is that he always claims it's great for beginners, but it's not. If you don't already have a list or an established business, start somewhere else first and come back to his product later.
 
 


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avatar   by dwatrous on February 6, 2010 at 12:41 PM CST

 
 
 
You are going to need a product

Jeff Walker is very good at doing product launches any day of the week but you will need a product of your own. I used his Product Launch Formula and it is amazing and I love using it for my business. The best thing I like about his teachings is that you need to create curiosity and scarcity in order to have people scrambling to buy your products on the drop of a dime. He is a very intelligent marketer when it comes down to launching any kind of products. If you are thinking about releasing a product of yours then Jeff Walker is the man to go to for it.
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by BTeezy on January 27, 2010 at 2:13 PM CST

 
 
 
Good info but you do need a product!

Jeff's information is rock solid. I know because I used it for a successful launch. It definitely helped the success of the launch.

His product launch formula is NOT appropriate if you don't currently have a product or you aren't one to follow through. Make no mistake. There is work involved with his system. Quite a bit actually, but he does provide great examples and step by step instructions on how to do it.

I would buy this all over again which I think is a good testament to it's quality. If Jeff ever reads this, you have my personal thanks for adding quite a bit of money into my pocket. I appreciate that!
 
 


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avatar   by Barry on January 20, 2010 at 9:28 PM CST

 
 
 
Stay away if you don’t have your own products yet (and most of us don’t

WARNING: Do NOT buy Product Launch Formula UNLESS you have your own products to sell.

There are many other products out there that will teach you how to CREATE your own product if you don’t have one, but don’t make the mistake of buying PLF if you don’t already have one to sell or looking to sell.

The reason being that he doesn’t have much information (If any) on how to create your product - that’s not what the course is about. His products are primarily how to market, sell, promote and advertise yourself and your products to the market.

This is great, because you know that when and if you want to go on click bank, you will know how the launch process works and who to go to when you get ready to do so - and that’s Jeff Walker.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by JosefBenjamin on January 18, 2010 at 7:24 PM CST

 
 
 
I learned tons from Jeff

I have been in the marketing and advertising business for 35 years. I am now semi-retired.

I became intrigued with Jeff Walker when I saw a video of him doing a presentation with Frank Kern, Eben and the gang about a year ago.

His style is laid back and soothing. You feel like Jeff is your next door neighbor.

Content is overdelivered and you'll find a great appreciation for his tips, tricks and suggestions.

Yes, if you find Jeff Walker somewhere in Internet land, pay attention. You'll be glad you did.

Gary Bacchetti

The Gentle Mentor
 
 


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avatar   by thegentlementor on January 6, 2010 at 12:59 PM CST

Gary Bacchetti

The Gentle Mentor


 
 
 
About Jeff Walker products

I like Jeff Walker products, I have watched and purchased Jeff Walkers products.

Jeff is an amazing marketer, and he is very knowledgeable. I purchased the next p - Launch Formula 2, the information is very effective. Jeff takes the time to go deep into detail in what he instructs, but it's only if you already have your own product. He is a real teacher! A very nice guy. He knows what he says. Being on his list is also valuable, since he gives you many tips and tricks about his products. The small thing about him that I don’t like - he didn't answer most of the questions on emails, that is the small negative part.

If you have your own product to sell, I recommend you to buy from Jeff Walker.
 
 


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avatar   by heaven on January 1, 2010 at 3:21 PM CST

 
 
 
Good marketer but he has flaws

I like some of Jeff's products and really dislike the latest one he came out with - Product Launch Manager. Jeff is an honest marketer and he is very knowledgeable in the product launches area. His product launch formula product is great and Jeff takes the time to go into detail in what he teaches. Being on his list is also valuable since he gives you many tips and tricks about his products. I've met Jeff on one of the Underground seminars and he is a very down to earth guy. What I don't like about Jeff is how he treated his customers in the latest product, the product launch manager program. It seemed like he just wanted to make more money with the same rehashed stuff, he didn't answer most of the questions on the live calls, he didn't even know his support email. Excluding his last product, Jeff is a very good marketer and a very nice guy.
 
 


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avatar   by agallod on November 26, 2009 at 6:54 PM CST

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He is very good and worth it

I bought his CDs and books several months ago. It was one of the biggest mistakes! Not that he wasn’t good or anything, but because it was just not what I had expected. His information is very good and I learned a lot. Unless anyone is very eager to learn about how to launch a product out there, I don’t suggest you buy it. However, if you are serious about what you want to do, he is the perfect guy to teach you. His ways are simple, yet very effective. He knows what he is doing and helps you throughout the way.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by Hanan_x3 on November 5, 2009 at 9:25 PM CST

 
 
 
Jeff Walker is worth listening to

I have watched and listened to and bought Jeff Walkers products. He is a rock solid IM guru. I bought Product Launch Formula 2 and found the information to be awesome. But, only if you already have your own product. Which I did not have. I asked for a refund and found his people friendly and easy to work with.

Don't let his down to earth simple way fool you. He is a shark, and knows his stuff. He pals with the greats as you may have read in the introduction and makes a lot of money.

Still I find him interesting to listen to as well as informative.

If have a product to launch and you can afford his PLF buy it.
 
 


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avatar   by matt633 on October 5, 2009 at 8:02 AM CST

 
 
 
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