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Ruth Townsend Review
Date Added: 6/14/2009     Reviewer: windychris
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Website URL: http://www.directoryofezines.com
Company Name: Lifestyles Publishing
Alexa Traffic Rank: 14,630
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Ruth Townsend Bio

Ruth Townsend is an expert in ezine marketing, email marketing, and newsletter publishing. She took a high interest in online newsletters and digital publishing since the early days of the Internet. She saw an opportunity in email marketing revenue and over last few years, she created the directory of ezines – a resource of ezines for marketers interested in advertising inside ezines and working with other publishers.

Ruth Townsend Detailed Overview

Ruth Townsend was one of the first Internet marketers to see the power of online newsletter publishing. Internet magazines (called ezines) started becoming increasingly popular as more and more Internet businesses started using them as vehicles to capture more prospects and win over more customers.

She then created the Directory of Ezines in 1998. This was a directory that contained listings of thousands of ezine publishers. The site was monetized with publishers that accepted sponsored ads and became of the most visited resources for advertisers that wanted to get more traffic to their websites.

Ruth then started working with Charlie Page and was involved in consulting for many online businesses. The Directory of Ezines was then sold to Charlie Page and he now runs the directory by himself. It has become a private membership site that is now in its 11th year, still attracting new members every day.

The reason why the Directory of Ezines became so successful was because it gave a tremendous value to those who needed to buy targeted advertising. It also offered a great opportunity to ezine publishers that needed some way to monetize their ezine and get paid for publishing their content. This was a match that made perfect sense, especially since these ezines are filled with subscribers interested in the particular topic.

Advertisers can buy solo ads (which are stand alone mailings), sponsor ads (placed on top of an ezine), or classified ads (small text ads placed across the ezine) in the Directory of Ezines. This gives multiple ad spots to publishers and more options for advertisers who are on a budget. Both parties seem to be satisfied with how the system works, keeping the directory popular.

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Ruth Townsend Reputation

In conclusion, Ruth Townsend has created a great business that still offers great value and a great resource to Internet marketers. Aside from ad sales, it helps marketers find publishers who are in their market and this information can be used to set up joint ventures. I highly recommend the Directory of Ezines if you’re looking for other ezine publishers or looking to get ad exposure to targeted readers.

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An inspiration for writers and online businessmen as well

I first heard about Ruth solely for her writing achievements and headway in the online publishing arena. Being a freelance writer, I looked up to her own spin and by achieving success through writing and publishing, and then when I became more involved in online marketing I was happy to learn that she was an excellent role model in that field as well! Being that she was an average worker who was then able to make herself successful online and through ezines is inspirational in that it can be done without being a computer genius or techie. I admire what she has created for herself, and in her blazing the trail for writers and online businesses for what she has done for the ezine industry. My hat is off to her, and I believe she has plenty of great advice for all of us to read, and urge you to as I have!
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by runnerchick081 on November 14, 2009 at 5:26 PM CST

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E-zines are (probably) the future

I've been a fan of Ruth for ages. She's a perfect example of someone surviving the dot com bubble burst. Dedication and a lot of hard work is the key to surviving in this online world.

I've been subscribed to her newsletter for a few years now and I like reading them. In those mails she explains how she got to the point where she is now, making a living online. Easy "do it yourself" tips and tricks is what she most often puts in her letter. And that's very much appreciated, I've learned a lot of neat stuff so far by reading her newsletters.

It's kinda sad to see Townsend retire and have Charlie Page take over. I don't like them as much as Ruth because they target a more professional public, so if you haven't been around in the online marketing and enterprise world you probably won't get much benefit of their mailing lists and guides.

In the end, I think e-zines and newsletters are the guides of the future. Ruth's work has shown me that it can happen, we just need to put enough effort and time into it.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by Rapidash on September 26, 2009 at 8:52 AM CST

Alia Iacta Est

 
 
 
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