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Acquisio Review |
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Date Added: 5/14/2009
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Reviewer: KimberlyAW
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40 users graded this
Community Grade
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Product Description
Acquisio develops PPC management tools for a variety of agencies. It is one of the world’s leading companies in this particular sphere and was founded by Marc Poirier, Richard Couture and Benoit Allaire. It is well known in internet marketing circles for its PPC management tool known as Acquisio SEARCH. The company claims that numerous large interactive agencies all over the world use their PPC management tools.
Detailed Overview
Acquisio brings together a range of data right from Google to Yahoo and MSN in the form of consolidated containers. This enables users to get an idea of the trends across the internet and thus build search engine centric reports in no time at all. Moreover, Acquisio also offers PPC report building features as a part of its package. This is to help users create client specific PDF reports.
Users can also make use of the Acquisio Optimizer for analyzing past and present accounts data that will help in the increase of traffic, reduction of CPA, and also configuring a cost effective campaign. Also available is a multi-engine editor that is configured along the lines of an Adwords Editor. However, Acquisio has configured it to also work with Yahoo Search Marketing, as well as, MSN Ad Center.
Acquisio – The Benefits
Using Acquisio, users can actually save a lot of time on tasks that involve a lot of reports and their analysis. Time can also be saved on various management tasks that are to be performed on a day-to-day basis. The Acquisio web-based interface simplifies such tasks to a great extent. You also don’t have to waste time or put in any effort to log into MSN AdCenter, Google Adwords or YSM as the Acquisio software gathers data from these source automatically.
The Objective of Acquisio is to offer users, specifically agency level users an integrated solution which includes features innovative technology, and various tools for their interaction over the internet.
Acquisio – Does it really Work?
There are a few negative associated with Acquisio. However, they are not something that one cannot ignore or work around. It’s a system that only caters to the needs of agencies. So, if you are an individual and want to use Acquisio you are going to face some difficulty.
Moreover, there are no clear cut quantitative figures that have been demarcated for its various features like campaign optimization, etc. Therefore, a user really does not know whether the campaign can be optimized further or not. Also, time saving is dependent on how well a person understands the complexities of the system. This takes up a bit of time.
At the end of it all, there are no major negatives or disadvantages associated with the use of Acquisio. When it comes to the target market, it is seen that this PPC management tool does offer a good percentage of what has been promised. However, the bottom-line here is that you must know how to use it well.
Reputation
Acquisio is a relatively new application to enter to world of PPC bid management software. From a quick Google search, there are not even many reviews on this particular piece of software. Overall, I find this company to be rather innovative. I also found that it is currently introducing Acquisio search for iPhones as well.
Domain "Whois"
The Whois information for a website lists the owner and their contact information. The Whois information for "Acquisio" is public which is generally a good thing. This indicates the owner of this site has nothing to hide.
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27 of 30 users found this review helpful
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With Knowledge, One of the Best Tools Around!
My favorite tool that is cleverly built in would be the tool that analyzes recent internet marketing maneuvers, and displays them to you in charts and graphs that are customizable!
Once you customize it to your standards, you have an option to SAVE the profile, so that on start-up, you don't need to reload all your settings, this is really helpful in saving time!
If you know a lot about PPC tools, this is an AMAZING product, and if you don't but are trying to learn, this might be a little too difficult for you.
Customer support was very helpful for me when I had a few questions at the beginning, but they helped me get it up and running within minutes!
With the data from the spreadsheet, I was able to tweak my websites settings and/or keywords to the right settings to get more UV. Within a month, I got 52 new unique visitors!
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0 of 0 users found this comment helpful
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by shane9 on February 22, 2010 at 9:10 PM CST
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Excellent product
Excellent tool which will track down the global trends of the various niches and provides you the information in a collaborative way which you can use to analyze the market trend and plan your business model accordingly. Another interesting aspect of this service is a module called “Trend Analyzer”. This module works same as Spy flu. It tracks downs your competitor’s keywords and their website traffic and provides you a graphical representation of it so that you can know the success factors of your competitors. I applied this tool to my sinking Ad words campaigns in which I was invested heavily and within just 2 weeks I am getting CTR rates of 8% and finally getting 4 % sales. However the only drawback of this wonderful tool is that it requires some learning curve to learn this tool efficiently since this has so many modules that it's mind boggling. I highly recommend this tool to anyone who wants to know the past as well as recent trends and the success ratio on a particular niche that they are promoting.
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0 of 0 users found this comment helpful
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Great Tool if you know how to use
One of my JVC Partners recommend this tool to me since it’s a really headache to manage all the PPC Tools at one place. I am still using this service till now and here are my pros and cons of it:
Pros:
Excellent set of tools that are inbuilt and helps you to cut down your time to half.
The tools are really state of the art and I really liked a tool which pulls the data about latest marketing trends and analyzes it by year by year format and provides you a snap shot of the niches and it's profits. This can be really helpful before choosing a niche.
The tutorials sections are very good and they will provide you all the details and tools that you need to run successful campaigns.
Your profile is already preloaded with great tools that you can use anytime. You will get the latest data by just a click of a button.
Cons:
This tool is very hard to learn and it takes great learning curve and patience to become perfect in this.
Customer support is really bad and you have to send repeated emails to them which I found really frustrating and painful.
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1 of 1 users found this comment helpful
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by Rockstar4 on January 13, 2010 at 8:46 PM CST
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Works, but not easy to use
I tried this out three months ago for my pay per click needs. My first complaint is that it seems that certain aspects are more difficult than they need to be. I wish it was simpler to use. Customer service is another area that is lacking. When I have contacted them for help at first, and then later for information about my monthly reports, I get no response.
Aqcuisio is supposed to send you a report each month but you almost have to bug them about it with repeated contact or else it seems like they don't bother to send it.
On the plus side, it does work with a wide variety of different search engines and the editor function can put together a report for you in different output formats. Once you figure it out, it is nice to be able to email that Adobe Reader (PDF) report over to a partner but it was a real headache to get it set up initially.
iPhone app for Aqcuisio is said to be forth coming so that shows me the company is headed in the right direction. I can say that once you get it working, I can see the time saving potential from using this over researching the data from all the different engines yourself. However, I am put off by their poor customer service response so I am not going to recommend this.
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2 of 2 users found this comment helpful
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by frankt on December 10, 2009 at 6:08 PM CST
- "Strong live are motivated by dynamic purposes"
- - Kenneth Hildebrand
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Lack of Transparency
Our company signed up for Acquisio's service over a year ago. They promised us a monthly report of all the Pay-per-click and similar advertising campaigns that they are doing for our pizza business here in LA. Two months and two billing statements have passed yet we haven't seen anything from them. They just said the report is in their database and we can see the work they do by googling for our keywords and looking at the sponsored results.
Yes, we did see those but we wanted to know more. Unfortunately, they didn't really respond to our questions and concerns well. We decided to discontinue their services as soon as we could.
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5 of 6 users found this comment helpful
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by shinn0088 on September 19, 2009 at 8:45 AM CST
SEO is a never-ending journey.
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This is a difficult way to get research projects in order
I enjoy "Acquisio" despite it's difficult learning curve. I can handle our agency's multiple search engines and multiple clients. I can use the "Acquisio Editor" with multiple search engines. I can optimize all our campaigns with just one click of the mouse. There are commenting features and PDF formatted report output generators. I also found it to be very agreeable with most of the major search engines too. Once learned, this is a very powerful and useful tool for all agency marketers.
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7 of 10 users found this comment helpful
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