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AWAI Accelerated Program For Six-Figure Copywriting Review
Date Added: 6/4/2009     Reviewer: windychris
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Website URL: http://www.awaionline.com
Company Name: American Writers & Artists Inc.
Alexa Traffic Rank: 17,662
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AWAI Accelerated Program For Six-Figure Copywriting Description

American Writers & Artists Inc. (AWAI) is a company that aims to help people create a freelance career for themselves. They offer training programs for people who want to get into direct response copywriting, travel writing, resume writing, information publishing, graphic design and photography. They also offer information on how to get jobs and long term clients in different industries as well as seminars that teach working freelancers advanced strategies.

The company was created by selling Michael Masterson’s copywriting teachings and run by his colleagues. Some of their products are also written by many direct marketing legends such as Herschell Gordon Lewis and Bob Bly, so there is a wealth of expertise in their products.

AWAI Accelerated Program For Six-Figure Copywriting Detailed Overview

The AWAI’s Accelerated Program is mainly written by Michael Masterson (with a few guest writers) and goes through the whole copywriting process step-by-step with the reader. While he has been largely unknown before the success of the Early to Rise newsletter and brand, he has been working closely with the huge publishing company Agora Publishing. This has given him tons of experience in direct response and copywriting.

As you may already know, one of the most important aspects of selling online or offline is human psychology – namely what makes people buy. Direct response copywriting is the art and science of persuading people to buy. AWAI’s Accelerated Program for Six-Figure Copywriting is AWAI’s main product that teaches marketers and aspiring copywriters the skill of persuasion.

When I dove into the program, the first thing I realized is how smooth the transition was. Everything was broken down to make it so that anybody can become a good copywriter by the end of the course. You’ll learn all the core fundamental skills like writing headlines, starting your letter, structuring your letter, using bonuses, using testimonials, gathering research material and more.

The thing that really helps you go from total beginner to intermediate level are the exercises within the course. You’ll learn to come up with your own headlines, structure your letters and more by completing multiple exercises. This means that the course will have you write your own letter unlike the other courses which only give you ideas and study material. This is important because writing out your own letter in your own handwriting really solidifies all the things you learn in to a real life skill.

One of the most important parts of the program is the section on writing the lead. The lead is the first paragraph and sets the pace for the rest of your letter. The lead has been known to improve the response of a letter by 150% or more, so writing and testing different leads is important. This is probably the only course on copywriting I’ve read that talked about the importance of the lead.

In addition to the copywriting information, you’ll learn about direct marketing concepts like using offers to present your product, getting your mail opened, researching lists and more. You’ll also get some introductory information on how to make it as a freelance copywriter.

The highlight of this course is the huge Hall of Fame book. This is a big manual with some of the most successful salesletters written in history. A collection of proven letter is called a swipe file in the copywriting world. You can use this book to study what made certain salesletters successful and begin writing them out in your own handwriting to better understand what the author was thinking when he was writing the letter.

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AWAI Accelerated Program For Six-Figure Copywriting Reputation

This course is simply one of the best, if not the best course on copywriting that I’ve ever read (and I’ve read over 20). It is comprehensive and covers everything (and a lot of other courses don’t cover), but also paces you and breaks down, so it’s easy to absorb.

Many expert copywriters in the industry as well as customers who have taken the course, either to become freelance copywriters or to improve their skills for their business, agree. The course has also received rave reviews by many Internet Marketers.

The one thing I didn’t like is how the product sells you on making it as a successful freelance copywriter. This is extremely hard to do. While it can take a few months to get good at this skill, mastery takes years. Also, there is only basic information in this course about getting clients. Getting a regular stream of leads for work takes some time to establish, and you’ll have to work hard, really hard.

But if this is an occupation you’re willing to get into, I have to say that this course is the best way to build your copywriitng skill. AWAI offers other courses on getting clients, which is a better option if you need marketing strategies to build a client base.

The course costs $457 which is not cheap. However, I’ve went through courses that were similarly priced or more expensive and only gave me a fraction of the value. I also believe that this course really brings it together for people who have some copywriting experience but need to understand the whole picture. If you don’t think so, you can return the course for a full refund within 30 days. AWAI has very reliable customer service, so you can be confident they won’t ignore your request if you’re not satisfied.

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$39 is an expensive price

$39 a month is an expensive price for a product like this. There is some really good stuff I learned and it teaches a wide variety of things, however, almost half can be found for free. You learn a lot of writing techniques, I now write very good letters after buying this product, but I don't recommend this product to many users since the price is too high and you can achieve better results with other cheaper products. The copywriting techniques I learned were very useful and effective + all of this is easy to understand, however, I do not enjoy doing this job. ^^

I give this a 8/10.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by Freezeice04 on December 14, 2009 at 4:10 PM CST

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Very good learning material

I was looking for more information about sales letter writing, when I found "AWAI Accelerated Program" and I decided to try it. Firstly, I was happy that I was able to pay a monthly subscription fee of $39 per month, instead of a quite high one time fee, as I didn't have all the money for this course instantly. Moreover, all provided learning material was very useful for me; for example, I had learned how to write a really good sales letter and these new skills increased my earnings from affiliate marketing. And finally, I had the opportunity to choose a writing method, which I liked the most because learning materials from this website included a few completely different writing strategies. To sum up, I can really recommend this website as a great source of learning material for writing and the only disadvantage of it was the quite high price.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by falco on October 28, 2009 at 9:25 AM CST

 
 
 
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