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Brain Audit PowerPack Review
Date Added: 6/5/2009     Reviewer: windychris
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Website URL: http://www.psychotactics.com/brainaudit
Company Name: PsychoTactics LLC.
Alexa Traffic Rank: 50,187
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Brain Audit PowerPack Description

Sean D’Souza is the creator of the website PsychoTactics.com. He is an expert in using psychology to increase sales and bring in repeat sales. He has a background in copywriting, working in Leo Burnett’s (a legendary ad man) ad agency. He has also written TV commercials, done graphic design, and has drawn cartoons to convey his marketing.

Sean’s expertise is in getting in the mind of the customer. While most expert’s focus on the visible layers of the customer mind, Sean goes in deep and talks about topics like creating your own religion of followers, going beyond market research, and studying the emotional profile of your prospect.

Brain Audit PowerPack Detailed Overview

Sean’s first and most popular book is called the Brain Audit. It focuses on a subject that most marketing topics avoid – how to personalize your marketing to fit in with the mind of your prospect. To simply put it: The more personalized and customized your marketing is, the more your prospect is likely to buy and actually stay a customer longer.

And that’s what the Brain Audit book is about. It aims to really take you out of the popular marketing context and show you a different way to market to your prospects to standing out as an authority in your marketplace. Being known as the expert or trusted advisor in your marketplace

What most marketers do is look into some kind of problem and then develop a solution in the form of a product or service. When it comes time to market the product or service, they start by pushing the solution into the faces of their prospects. While this is not uncommon and is an effective solution, Sean’s methodology is in building rapport.

He strongly advises to address the problem and the pain the prospect is experiencing. This shows that you understand the prospect’s situation, building strong rapport. During this process, you start to build authority and trust with your reader, which makes them less resistant to a sales message. In fact, they’ll become more actively engaged and interested in what you have to sell.

I have to say that I strongly agree with Sean’s methodology. Today the marketplace is very skeptical. The average person is exposed to hundreds marketing messages every single day. So you have to ask yourself: What’s going to make me stand out from the next guy selling ABC product? The obvious answer is – knowing where your prospect’s head is at.

The Brain Audit goes into how to use stories to connect with your prospects, how to break down objections before they’re even though of, how to close your sales, how to develop a powerful unique selling proposition, how to create killer case studies that your prospects will pay attention to, how to get and keep your customer’s attention, and more.

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Brain Audit PowerPack Reputation

The Brain Audit Powerpack comes with other books such as Psycho Branding, The Psychology of Branding, and the Brain Train. These books are really short and get straight to the point. It breaks down branding according to the Brain Audit strategy and further expands on Sean’s concepts (although not by much).

The cost for the Brain Audit Powerpack is $97.22 which is pretty expensive for an eBook and an entry level to his other products. This book was a good read, very easy to understand, and helpful for creating a powerful marketing message. But this book is not for everyone, especially for those who have just started Internet Marketing.

This product will benefit marketers who have a big list of email subscribers, blog readers, and community members. This will also help you if you are planning to expand to these areas of marketing as well. I think that people who are doing extensive market research and product development will get something out of the Brain Audit, but will not find everything they’re looking for on the topics.

My only negative is the cost of the package. From what I remember, the Brain Audit Powerpack used to cost less but due to the popularity of the product and Sean’s expertise, the cost has gone up. I think lowering the price to get more people reading Sean’s other works is a great idea as he his ideologies are very eye-opening and useful for serious marketers.

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Exploit the psychology of your customer

The brain audio book is one of the rare books that contains methods that when applied has an instant effect on one's online business and affiliate marketing. It teaches how to appeal to the psychology of any customer so they can have a sense of security when purchasing your product.

The book teaches me about the effect of presenting my product in a way that makes any prospective customer to want to buy and become a frequent customer for my other products and that is just what happened in my case for the products where I applied the Brain Audit PowerPack methods. The instructions are very easy to follow and the price of $9.99 is okay for an astounding product that can make you a better salesman in a very short time.
 
 


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avatar 2,000 Credits - Top Contributor   by belvacruiz on September 1, 2013 at 6:36 PM CST

 
 
 
Helpful advice for sellers all though price is excessive

So this E-book will teach you how to improve your sales performance be that a home business or affiliate program. When you load up the website you will notice it looks nice, I will say there is a lot of information on the website to read through if you are like me.

The book will effectively teach you the best strategies to sell your product or link, but the price of it is incredibly high for what it is. But after buying it and reading all the tips and putting them to work, I was able to almost triple my sales.

Conclusion:

Really good book for anyone who sells anything. The price is a little high, but if you work at it you will make it all back pretty quickly. And with the inclusion of an audio version of the book, it's hard to say no for serious money makers.
 
 


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avatar   by AlphaOm3ga on December 2, 2009 at 7:31 AM CST

 
 
 
Useful advices for sellers

I was looking for a new way to improve my affiliate sales performance, when I found ''Brain Audit PowerPack'' and I decided to try it. Firstly, I have to say that I was able to use all the provided information practically right away after reading it because I got very useful advices about seller influence to buyer. Moreover, I was happy that the author provided not only a standard ebook, but also an audio version of it, as it was easier to understand all the tips. And last but not least, this product helped me to increase my affiliate sales, as I began to sell more products by doing just a few simple changes in my sales website and communication strategy which I was using with my customers. In conclusion, I can really recommend ''Brain Audit PowerPack'' as a good information source for every marketing specialist, and the only disadvantage which I was able to notice was the high price of this product, as I paid $119.22 for it.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by falco on October 31, 2009 at 12:19 PM CST

 
 
 
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