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Compelling Copywriting for Sales Letters HomeStudy Course Review
Date Added: 6/11/2009     Reviewer: HQ100
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Website URL: http://www.psychotactics.com/copywriting-home-study
Company Name: PsychoTactics Ltd.
Alexa Traffic Rank: 50,187
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Compelling Copywriting for Sales Letters HomeStudy Course Description

How to Create Compelling Sales Letters or the Science of Persuasion is the name of a package from Sean D’Souza aimed at educating the average businessperson into improving their copywriting skills and consequently, attracting more clients for their business. Sean D’Souza is the head of PsychoTactics Ltd. and an internet marketing coach and author. D’Souza’s experience with internet marketing comes largely from running his own business and having dealt with many of the problems new business owners face. D’Souza also has experience as a trainer, as he has held a series of workshops on internet marketing and business optimization.

Compelling Copywriting for Sales Letters HomeStudy Course Detailed Overview

How to Create Compelling Sales Letters is a home study-type course on copywriting. Within the course, D’Souza teaches about the structure of a sales letter and what it should contain, from expressions and tone to the psychological factors that need to be taken into account when addressing a buyer. The teaching is done through deconstruction and reconstruction. In the first stage, the trainees dissect, analyze and observe the mechanisms of professional sales letters. They then learn to construct their own salesletters according to the rules, knowledge of the psychological triggers and insight they have gained in the previous stages. Unlike other programs that promise to ease the salesletter burden for the business beginners but only offer temporary and trite solutions, this package genuinely seems to have been created with the wellbeing of the buyer in mind.

The package contains 8-10 hours of CD information and a manual, but it also comes with a series of bonuses in the form of e-books, marketing campaign template and professional assistance. The price for the package ranges between $1997 and $2200 (depending on whether or not you choose one of the bonuses). There are two payment methods, upfront and a 6-payment plan. However, as is the unfortunate case with most of the other products sold by PsychoTactics, the refund does not cover the initial payment, shipment fee and the startup payment. This leaves you, in the case of this package, about $700 short if you are displeased with what the package has to offer, despite their 60-day money back guarantee clause.

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Compelling Copywriting for Sales Letters HomeStudy Course Reputation

What do the consumers think about this product? There is very little negative information about either Sean D’Souza or any of his products, and the only two things stopping us from fully recommending these products are the steep price and the no-refund clause that threatens to leave the disgruntled buyer short of several hundreds of dollars with no possibility of appeal. As things stand, caution is advised when dealing with any of the PsychoTactics products.

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Worth it if you've got some spare cash

This course was fairly useful to me and it certainly taught me some things about how to write more effective sales letters. I purchased the course because I had just started a small business and was looking to improve my marketing skills. At the time I had some general knowledge on copywriting and sales letters. However, I was still a novice.

This course was a worthy investment and I found that after completing it my copywriting skills improved. It took me about a week to finish the whole thing. Overall, I was pleased with the results and would recommend the program to anyone who can afford it. However, if you have very little money you might want to look for a free course instead.
 
 


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avatar   by Gahreh on December 18, 2009 at 1:51 PM CST


 
 
 
Quality course on sales letters

‘Psycho tactics’ is another great product from D’Souza and is of great use for those people having a difficult time writing quality sales letters. The CDs are full of quality examples of sales letters and the great feature is that he explains why he constructed it in a certain manner. For beginners, you can use the sale letters given and add it to your site immediately, while the experienced Internet marketers can use the advice given by D’Souza and modify their current sales letters. Personally, I initially used one of the sample letters and my sales have increased slightly and soon I’ll be adding my own sales letter to my site. Although the product is pricey and around $2000, it is definitely worth it and a great tool that marketers can use knowing that the methods will never be saturated in the future as sales letters will always be there when selling products.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by maestro29 on November 27, 2009 at 9:59 PM CST

 
 
 
Expensive, but does deliver results

I admit the price is steep for this home study course, and I think there are other options out there that are cheaper. That said, the CDs arrived when expected, and were all good quality. You can tell D’Souza is a trainer, as the CDs are easy to understand and well put together. This course is extremely helpful, especially for those just breaking into the lucrative copywriting market. I especially liked the feedback I received on my own sales letters; the course gives you more than ideas, it helps you to put the information you learn into practice. I chose the 6 month payment option, and have already made enough money from my first sales letter that I published on the web to pay for the first month’s payment. Look at this course as an investment. It does give you good knowledge, information, and helps you to put what you learn into practice. You need to invest a fair amount of time into actually completing the course, but at the price you pay, you are unlikely to let the CDs just sit there. All in all, this is a professional course that provides just what it says it will. It is expensive though.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by HayleyWriter on October 18, 2009 at 7:27 PM CST

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