13 users graded this
Definitive Guide to Google AdWords Review
Date Added: 5/4/2009     Reviewer: windychris
Do you know about this product? Add a comment and earn 50 credits!
 
Grade Definitive Guide to Google AdWords ...
  Awesome Pretty good Just OK Pretty lame Worthless    
Website URL: http://www.perrymarshall.com/adwords
Company Name: Perry S. Marshall & Associates
Alexa Traffic Rank: 10,010
Website Preview
User Comments

Visit Site
Definitive Guide to Google AdWords Description

The Definitive Guide to Google AdWords is one of the most popular guides on the subject. The guide is written by Perry Marshall who is the leading authority on Google Adwords and pay-per-click advertising. The course helps beginners get started with Adwords and also help established marketers turn their advertising dollars into profit with the advertising medium.

Definitive Guide to Google AdWords Detailed Overview

The Definitive Guide to Google Adwords has been the most trusted guide for advertisers over the last few years. Many marketers including me still refer back to it when they’re stuck with a campaign or need to know how to increase profits. Since there are always new people who are getting started with PPC advertising and want to know about the course, I’m going to go through the contents and review the course in detail.

The main book is over 200 pages with accompanying reports and bonuses. There is a fast start guide, which introduces Google Adwords and how it works. The guide teaches beginners how to set up a campaign and get working with the Adwords interface. There’s a quick checklist that comes in handy for people new to the system. If you already know the basics, you should probably skim this part but I have to say that nobody explains the whole system better than Perry.

The first main subject that Perry talks about is finding your customers. He coined a term called message to market match. The term refers to the importance of knowing the internal conversation of your market and addressing their needs, concerns, and desires in your marketing. I like the fact that Perry talks about learning about your customer before spending a cent with Google.

I think a lot of marketers who use Adwords think in terms of keywords and not in terms of people but you can really stretch your dollar if you take the time to figure out your customers before reaching into your budget. For example, by finding who your customers are you can use local targeting, phrase/exact matching to target the best traffic and use negative keywords to filter out non-buyers. Perry also talks about offering value to grab the attention of potential customers, evaluate what’s going on in your market, and using that information to improve your sales process.

The last stretch of the book talks about making your clicks worth more. You’ll learn the tricks to increase your CTR, optimize your bids, use ad scheduling, and increase your visitor value. In the beginning, I thought Perry brought up the importance of increasing visitor value to help you get the most profits per visitor but that’s only partially true. He strongly supports the idea of being able to pay more for your leads. This way you can secure your position in the market by outspending competitors and easily expand your campaigns to other advertising sources.

I’m glad Perry decided to talk about using the Content Network, image ads, and other PPC networks. Many similar books pass off the Content network and image ads but Perry finally shines light on it with an example of how other marketers are using it with success. I won’t reveal everything here but his advice on using these often-ignored parts of Adwords is very eye-opening.

In my opinion, the best part of the book is the 40 examples of real campaigns Perry has worked on with clients. You’ll get the exact ads, keywords, and bids across ten different industries. You get the screenshots, the before and after, as well as the statistics in these examples. These case studies are scattered throughout the book and they really help you understand what works, what doesn’t, and most importantly why.

Note:  If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation.  It's the best method we've found that anyone can use to earn income online.  Click here to learn more!

Definitive Guide to Google AdWords Reputation

In conclusion, the Definitive Guide to Google Adwords is a great product. Perry has a very methodic approach to creating a successful campaign – from working on keyword/customer research, writing the ads, setting up a landing page, to optimizing the sales process. Unlike many other books on PPC advertising, he focuses on core strategy rather than teaching a bunch of short term tricks or tips to improve CTR and lower bid price.

There is also an FAQ section as well as a helpful campaign and conversion cheat sheet. The bonus reports and cheat sheets really help you troubleshoot and find what you need to do. You’ll instantly be able to figure out where you’ve gone wrong and what you can do to improve your profits. The only wish Perry expands on how he personally does his keyword research as I’d be really interested how he comes up with all these great keywords for his clients.

The book is also updated with the latest Google slap, quality score, and minimum bid updates. Thank god there’s a guide that keeps up with these changes as many books I’ve read failed to address these problems and provide a strategic solution like Perry. The Definitive Guide has received positive feedback from his clients, big companies, consulting clients, and his marketing peers. I have referred to this book throughout the years and can confidently recommend it. In fact, if you’re planning on advertising with Adwords, you should read this book before spending a dime.

7 of 7 users found this review helpful  
Was it helpful to you?   review was helpful   review was not helpful
Visit Site

Note:  If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation.  It's the best method we've found that anyone can use to earn income online.  Click here to learn more!

 
 
3 User Comments
 
 
  Have experience with "Definitive Guide to Google AdWords"?

-Add a comment or review to share your personal experiences, which will help others who are interested in this product.

-Earn up to 150 credits and an entry into our $1,000 Sweepstakes for every approved comment you submit.

Grade this:   

Please enter a title for your comments:


Enter your comments or review below ...




Receive email notifications when others comment on this?

The posting of advertisements, profanity or personal attacks is prohibited. Click here to review our site terms of use.

Sort Comments by: First to Last • Most Recent First • Most Helpful First
 
 
 
 
A Timeless Classic

It's not often that one can use the phrase "timeless classic" when discussing IM products, but Perry Marshall is a genius.

This is one of the first AdWords guides that I purchased, and one of the smartest purchases I've ever made. This is a book that leaves nothing to chance. I have built many successful AdWords campaigns exclusively using what is taught in this guide.

If the information in this book is digested and the techniques learned and put to work, one cannot fail in creating successful AdWords campaigns.

Perry Marshall is one of the best in the business and every Internet marketer, new or seasoned should own The Definitive Guide to Google AdWords.
 
 


0 of 0 users found this comment helpful  
Was it helpful to you?   comment was helpful   comment was not helpful


avatar 5,000 Credits - Internet Marketing Master   by Reviewer710 on February 2, 2010 at 9:38 PM CST

Make Money as a Website Tester

 
 
 
My Bible to Google Adwords

I'm a newbie at Adwords and I bought quite a few guides on it, some more useful than others, but so far Perry Marshall's guide is my personal Adwords Bible. This book is so full packed with useful info that I feel I could be an Adwords pro real soon only based on it alone if I really sit down and focus on it entirely.

What I particularly liked about the book was the way you are actually taught from the beginning how to start your own newbie campaign. This is what I really wanted, somebody to hold my hand, and I was not disappointed.

Perry picked a particular keyword and used Google Keywords to filter down to the main keywords he wanted to use, giving plenty of background information on what his reasoning is behind his selection. He then went ahead to show us how much money is being made with those keywords, and then explained which ones from the selected we need to go after. So far I haven't come across such detailed information in any other Adwords books I've bought, and I did buy quite a few...

For this particular part of the book alone the price was worth paying for me simply because I'm a person that learns better from step by step information rather than tips scattered throughout various sources that I still have to put together afterward.

All in all, I'm very happy with this book and I'm thinking of actually printing it out so I have it as reference on my desk any time I want to come back to it.
 
 


1 of 1 users found this comment helpful  
Was it helpful to you?   comment was helpful   comment was not helpful


avatar 2,000 Credits - Top Contributor   by Marika on November 28, 2009 at 2:21 PM CST

Jewels of Cyprus - Internet marketing from the ground up

 
 
 
Perry Marshall is the God Father of Adwords!

A must have for anyone who wants a good solid course on Google Adwords. This is not a new product so some of the things are a little out dated, but I believe that Perry has an updated version for anyone who made the purchase. The only thing you must know is that if you buy the ebook, you will automatically be placed on Perry's monthly newsletter for a $29.95 a month cost. You can easily cancel the subscription, but take it for a few months before you decide to cancel. Perry sends a lot of extras that I found to be of top notch information.

A must have for anyone who wants to make money online. Stick with Perry you will learn so much.

One of my all time favorites.
 
 


4 of 4 users found this comment helpful  
Was it helpful to you?   comment was helpful   comment was not helpful


avatar   by matt633 on August 1, 2009 at 5:01 PM CST

 
 
 
3 User Comments
 
 
  Have experience with "Definitive Guide to Google AdWords"?

-Add a comment or review to share your personal experiences, which will help others who are interested in this product.

-Earn up to 150 credits and an entry into our $1,000 Sweepstakes for every approved comment you submit.

Grade this:   

Please enter a title for your comments:


Enter your comments or review below ...




Receive email notifications when others comment on this?

The posting of advertisements, profanity or personal attacks is prohibited. Click here to review our site terms of use.

Sort Comments by: First to Last • Most Recent First • Most Helpful First
 
 

Recently Popular