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Micro-Continuity Review
Date Added: 6/24/2009     Reviewer: windychris
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Website URL: http://www.microcontinuity.com
Company Name: SublimeNet Inc.
Alexa Traffic Rank: 278,997
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Micro-Continuity Description

Micro-Continuity is a home study course created by Russell Brunson. The course details Russell’s personal model to build an income stream and sell more of your products than the conventional direct salesletter model. Russell has had great success with this model and has built a multi-million dollar business using the unique strategies based on the micro continuity model.

Micro-Continuity Detailed Overview

The continuity business model (where customers are charged monthly for some kind of subscription or membership) has been known to be one of the most profitable business models, but lately, it has been getting more attention in the Internet marketing industry. The reason for this is because a continuity model allows you to get paid over the course of many months for closing one sale. The business can really be profitable with only a few customers and less traffic than other business models. It is also a reliable source of income and is a great front end product to market.

But there is a problem with the continuity model. Most people will usually cancel their membership after only a few months (although through testing you can figure out ways to extend the average customer subscription length). You also need to constantly publish new content every month, especially if you’re running a membership site or sending out a monthly newsletter/DVD. This brings a whole new set of challenges (like content production, membership management, customer service, etc.) and also requires a good deal of your time to manage the business.

Russell has taken the advantages of the continuity business model and has made tweaks to create what he calls a micro-ontinuity model. What makes it “micro” you ask? Well, what makes Russell’s model different is that his continuity programs only run for a certain amount of time until the course is finished so customers know that there is a finish date.

What makes this ingenious is that Russell breaks down big courses into smaller chunks and delivers them every month or every 2 weeks (whatever you choose) for a length of time. An example could be a $300 course delivered over 6 months with the customer being charged $50 per month. Russell really did his testing and figured out that more people are open to paying $50 a month for a product than spending $300 in one go. Customers are also more likely to consume the content and stay on until the end since they know it's a course.

I like the fact that he has a proven front end marketing model to get prospects into your marketing funnel and turn them into customers. He sets up a free video squeeze page where prospects opt-in. After that, they’re offered a free DVD – all they have to do is pay shipping. From there they are put on a free trial and billed monthly for a membership.

The best part of Russell’s model is the fact that you only have to create your content once unlike other continuity programs and you deliver it through an autoresponder sequence. That’s right, no monthly DVDs being sent out, no fancy membership scripts, and no subscription management. I liked the fact that Russell gives you all the templates, scripts, marketing pieces and multiple case studies to really help you get set up and running in no time.

The one thing I don’t agree with is Russell saying that you can start this up by only creating the first month’s content and create the other ones later. Trying to get your micro-continuity site up as soon as possible is important, but I think you should stay a bit ahead and start with 2-3 months worth of content before you launch your site. You don’t want to wait until the last minute and offer poor, hurried content to your buyers.

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Micro-Continuity Reputation

Overall, I have to say that Russell’s model is ingenious. While on the outside the model looks simple, the truth of the matter is that the numbers really work for you in this model. This model is far more profitable than trying to get customers to buy a $197 product through a salesletter. Russell’s course comes with a free MP3 player loaded with recordings of this 1-day micro-continuity seminar. You are also enrolled to the micro-continuity course which is free for 14-days and bills you $97 a month for 6 months (staying true to his teachings).

The best part of the program is the fact that Russell tells you exactly what to do – set up the squeeze page, come up with your free DVD, build your content, set up a backend and more. The training is really detailed and he takes you through the whole process step-by-step from conception to launch. While I told you about how the whole process works, there are so many little details in the actual course that makes the model work, so I recommend you buy it if the micro-continuity idea appeals to you.

Keep in mind that you still have to put in some elbow grease into this model. You will have to create your content, set up your squeeze page, load up your autoresponders, set up a shopping cart and market your site. I also have to say that you must deliver high quality content if you want to charge higher monthly fees, especially in certain niche markets.

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Note:  If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation.  It's the best method we've found that anyone can use to earn income online.  Click here to learn more!

 
 
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Fun Business Model-Great Piece of IM Education

I got the mp3 within about 8 days, I really liked that he also gives you the direct downloads right when you make the purchase to listen to immediately.

I was very excited after reading the sales page, when I went through the course I was very surprised as how this business model is so easy to make, and also can be very fun.

I do agree with Russell that a micro continuity program can be done in one weekend, but I would rather take more time to truly give some great value to the members of the continuity program.

I really liked how everything is given to you to really make the membership program happen.

What's awesome about this program is that most marketers are using this business model, and Russell is giving it away for almost nothing. This method does work as I have enrolled in other continuity programs like these. What's missing about this program is more info on how to market your program, but I think he teaches you that in later weeks after your trial to his membership program.

All in all this is great addition to your IM education as you can really see that this is Russell's main business model, and I can see why. It's because this method is effective, a free offer does make more people buy. I did get a lot for this.
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by luis on December 29, 2009 at 11:26 PM CST

I Don't Wan't to Hype this Up but This is The BEST and Only IM Coaching Program you Will Ever Need!

Sorry I Tried :)

 
 
 
I got my mp3 player

I just received my mp3 player after waiting several months and was one of the people who opted out of this program. ( this was due to a cash flow problem) I do agree the program is excellent but does take a lot of time.

I was very impressed with the info on the mp3 player and I am now using my Ipod to download other audio training sessions as it is a great way to learn while I am working in my coffee business. If you have the time and are very Savvy on the computer I would recommend this product however a little complicated for the newbie.
 
 


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avatar   by coffeediva on October 6, 2009 at 10:31 PM CST

Jenelle Livet

http://newliquidvitaminsnow.com

 
 
 
Disappointed and happy together

I am disappointed as I paid Russell my $20 for the 'free' MP3 player loaded with his micro continuity information and still have not received it after nearly 2 months. Signed up June 26th and questioned them early August when they said they would dispatch another one. Now August 21st and no player. The $20 just for postage would cover the costs to him and some I'd guess but I guess that's OK if it ever arrived. I am happy because the concept is good and I am working to put it together for my product. I would assess Russell by saying he is prone to exaggerate, like it is an easy system to set up, it isn't. He makes various comments in his spiel that are not exactly true like talking about 99designs saying you can get a design for a few bucks, but minimum cost is $150 and so elance is much cheaper. Stuff like that but I will be interested to see if the micro continuity program I set up is as successful as he predicts.
 
 


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avatar   by myotherapist on August 22, 2009 at 8:43 PM CST

 
 
 
Is Russell Crazy?

Is Russell Crazy?

First I can't believe he is giving away a Free MP3 player loaded with this kind of detailed information...

Second, He is crazy for sharing this stuff for so cheap.

I received my MPG player within a week and have been busy applying the stuff I learned.

So far the information is interesting and educational.

I'm thinking this might be better for those with some experience rather than Newbies.
 
 


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avatar   by KarenKramer on July 12, 2009 at 11:15 PM CST

Karen Kramer

Writer, Blogger and Social Media Butterfly

Parenting Help Me

 
 
 
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