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Quantcast Review
Date Added: 5/6/2009     Reviewer: RickSwanson
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Website URL: http://www.quantcast.com
Company Name: Quantcast
Alexa Traffic Rank: 1,433
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Quantcast Description

Quantcast is a web-based analytics application that provides demographic information about a website’s traffic. The service, which is free to subscribers, gives its members the ability to understand the types of people that visit their website. By better understanding their visitors, the website can tailor its message to be more effective and higher converting.

Quantcast Detailed Overview

Imagine being able to speak the language of any visitor that comes to your website. What would you need to know to be able to do this? Well for starters, you would need to know their race, gender, sex and approximate age, but how do you go about getting some information without hiring a full-time analytics staff member? With Quantcast, an affiliate marketer now has the ability to get valuable demographic information about their visitors by simply adding a piece of code to their website and best of all – it’s free.

What is Quantcast?

Quantcast is a free self-service analytics website that gives publishers the ability to better understand the behavior and profile of their visitors. No matter how large a website is, Quantcast can provide valuable information about the composition of a website’s audience. It can also provide other related information such as sites that have similar content which may also appeal to your visitors.

How does Quantcast work?

To become an active Quantcast participant, all a website owner needs to do is place a bit of code on any page that they wish to have Quantcast track. As visitors come to the website, Quantcast accumulates data about these visitors over time via its proprietary cookie-based tracking system. All of Quantcast’s data is collected anonymously and reveals no personal information about a website's visitors.

Should I use Quantcast on my website?

For anyone who has ever used a Web analytics programs such as Google Analytics, then using a program such as Quantcast will make a lot of sense. Generally speaking, the more that can be learned about visitor behavior, the better. In the case of Web analytics programs, much of the data that is gathered relates to keyword and geo-specific information. In the case of Quantcast, the “human” element is also measured by giving a much more in-depth view of exactly what types of people make up a website's primary audience. By combining both traditional Web analytics and demographic analytics a website can gain a clearer picture of who their visitor is and then improve their content to serve their visitors better.

If you are a beginning affiliate marketer, the principles behind using a service such as Quantcast may not be completely clear to you. However, as any experienced affiliate marketer will tell you, the more you can learn about your visitors the more likely it is that you will be able to create a website people will want to come back to and also one that will lead to higher conversions and more sales. If you are interested in becoming better educated about your visitors and becoming more effective at communicating with them, then adding Quantcast to your website will likely pay handsome dividends.

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Quantcast Reputation

Quantcast is a relatively new demographic and behavioral profiling tool. The web-based application is used by small publishers and Fortune 500 companies alike to help them better understand the behavior of visitors to their website. By knowing this, companies can create a better user experience for their audiences which can lead to more sales and greater customer retention.

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Good online data interpolation tool with good GUI

I have been using Google Analytic for years, and recently switched to Quantcast. Quantcast apart from giving the demography of the readers, also gives quantified behavior and profile. This according to me is very important when you are trying constantly evolve your site.

Quantcast also gives a very good graphical representation which cuts the time to interpret data. I use many other tools to monitor data for my site, and I have observed the accuracy of Quantcast is very good.

They also offered good technical support and I thank them for that. Definitely recommended as a key for monitoring online data.
 
 


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avatar   by prabhurams on December 6, 2009 at 9:15 PM CST

 
 
 
Great For Keeping An Eye On The Competition

Quantcast was one of the many analytic programs I used as a project manager. Mostly I found it of use to keep my eye on trends and on the competition and also had a wide variety of reports available to run. However it seemed to take forever to pull data from my site (and yes, the code was input correctly). Once it finally did take, it wasn't 100% accurate to what my paid analytics source was providing, so relying on it for hard data was out of the question for my purposes.

If you want just a ballpark figure of where you are ranking alone or amongst your competition, it's very useful, if you're looking for accuracy, stick with google or a paid service.
 
 


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avatar   by effyj on September 30, 2009 at 8:07 PM CST

 
 
 
Great and in depth analyses

I've been using Google Analytics in the past and I was looking for other similar services that did about the same thing but were a bit more customizable and provide more features. QuantCast is such a service and I must say that I'm pretty happy that I switched to their service.

When you create an account you are greeted with a dashboard that lists various statistics and shortcuts to the various tools available. I found it a real pleasure to see and use, as little to no knowledge is required to understand everything and everything is quickly accessable.

After it gathered statistics automatic reports are generated that show which pages have been viewed most and what keywords would likely be used to get to that page. I'm amazed that it even suggests other keywords to increase the pagerank in search engines!

I was wondering if I could export some of that data to excel sheets so I contacted the support. They were very friendly but they couldn't help me with that at the moment, they said they would consider adding that in the future.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by phoenixblast on September 9, 2009 at 11:59 PM CST

 
 
 
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