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Date Added: 6/11/2009
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Reviewer: HQ100
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6 users graded this

Community Grade
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Product Description
The Secret Life of Testimonials is another internet marketing guide by Sean D’Souza. Inside it, D’Souza reveals some of the most important aspects of testimonial building and the psychological aspects one must be careful about when using testimonials on their website. D’Souza claims that the testimonials one uses on a website can define the kind of clients the website will attract, and that a good choice of testimonials will make for a trouble-free client zone. Sean D’Souza is the head of PsychoTactics, an internet marketer and an internet marketing author and workshop trainer.
Detailed Overview
Sean D’Souza’s The Secret Life of Testimonials comes to bring an answer to the website owners who are trying to use testimonials on their sites in an attempt to help boost their sales. But they are at a loss as to how they should go about obtaining said testimonials, what kind of testimonials they should use and how they should use them. D’Souza shares a very interesting aspect with his readers. It appears that there are certain psychological aspects to consider during the construction of testimonials that will either induce the desired effect into a customer or send them running away. The Secret Life of Testimonials seems to be able to cover all the points one needs to know when creating a testimonial.
The package for The Secret Life of Testimonials consists in a 30-40 minute audio recording in mp3 format, an e-book and the transcripts of the audio recording. The price of this package is on par with other products with similar content and quite low for PsychoTactics products. The product seems to come with a money back guarantee, but its terms (duration of the guarantee, conditions) are not stipulated on the sales page. Unfortunately, being prone to creating loopholes in their money back guarantee policies for many of their products seems to be a worrying trend for PsychoTactics’ products.
Reputation
What do the customers have to say about this product and its sellers? Despite the faulty (and worrying) money back guarantees they have, the buzz around PsychoTactics doesn’t seem to be bad, which means they either have a good customer satisfaction or nobody has spoken up so far. If you feel like taking a chance on one of PsychoTactics’ (otherwise appealing) products, this might be one for you, since the potential loss of this investment, would only cause you some frustration, but not threaten your kids’ college fund.
Domain "Whois"
The Whois information for a website lists the owner and their contact information. The Whois information for "Secret Life of Testimonials" is public which is generally a good thing. This indicates the owner of this site has nothing to hide.
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4 of 5 users found this review helpful
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Many people are using testimonials on their websites
Many people are using testimonials on their websites but I think these have to be credible. This product is only 40$ and I can honestly say that I learned a lot from it. It contains also a PDF format. This course is very good for beginners who have difficulties convincing people to buy their products.
Before I tried this product I was about to give up internet marketing. I decided to study this guide and thanks to my professional testimonials clients keep coming in. I was amazed to see how easy it can be. Thanks to ‘’ The Secret Life of Testimonials’’ I was able to grab the attention of my visitors.
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0 of 0 users found this comment helpful
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by stephany on December 1, 2009 at 4:48 PM CST

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Great audio course
Testimonials play an important role in persuading customers to purchase a product you’re selling, and this product has helped me write effective testimonials on my site. Consequently, I’m seeing increasing sales as well as feedback from customers. The audio tapes make it easy to access, especially for people like me who are not into reading all the time. This $40 course is ideal for beginners who are finding it difficult to add testimonials to their site, as this course will help you write creative testimonials based on customer feedback that really grabs your visitor’s attention and makes them purchase the product(s).
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0 of 0 users found this comment helpful
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by maestro29 on December 1, 2009 at 10:33 AM CST

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Ideal for beginners and non-writers
At just at $40 for this audio tape with the .pdf format notes, you don’t have much to lose by giving this product a go. Although many people use testimonials for internet marketing, I strongly believe that you can make the testimonials more effective. This course shows you how to do that. I think it is an ideal course for beginners and intermediate internet marketers. This short course will not take you long in terms of time investment and it does provide some interesting tips. I think that some of the tips are common sense, or will at least be “normal” for anyone who writes anything that should engage the attention of the audience, but for non-writers this testimonial course is a gem.
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2 of 2 users found this comment helpful
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