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Small Changes: Big Profits Review
Date Added: 6/7/2009     Reviewer: windychris
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Website URL: http://www.smallchangesbigprofits.com
Company Name: Paul Hancox
Alexa Traffic Rank: 3,567,471
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Small Changes: Big Profits Description

Paul Hancox is an online marketer that is an expert in the area of copywriting and testing. He has been selling on the Internet for 11 years starting from 1998. He has worked on an email newsletter that grew to over 160,000 readers and is an expert in the area of tracking and testing.

He has authored the popular books Viral Marketing Secrets, Small Changes: Big Profits and is a skilled PHP programmer that created Internet marketing tools such as Power Split Tester, Feedback Seeker and Dynamic Deadlines.

Small Changes: Big Profits Detailed Overview

Can you guess what the fastest way to increase your profits 120%, 250%, even 1,000% or more? It’s simply split testing. By changing different variables in your advertising, you’ll find an increase in conversions and can even turn a previously unprofitable campaign into a profitable one. Changing your headline, your offer, price point, guarantee and more can really make a huge difference in your bottom line.

For example: By testing two different design formats on your landing pages, you can find out that one version increases your sales 20%. By testing different offers and headlines, you find that your sales increase another 20%. Testing multiple variables and making tweaks to use your winners can really add up and result in exponential improvements in opt-ins, sales, and clicks.

While most marketers strongly advise you to constantly split-test and track your advertising campaigns and promotions, very few teach you HOW to do it. In the book Small Changes: Big Profits, Paul Hancox teaches you the fundamental concept of how testing works and the importance of it.

I found this guide very helpful. On page 60-69, Paul explains a concept called microchoices and microdecisions. This is rarely ever talked about and is a strategy enables you to get your visitors to read your letter all the way to the end. The biggest reason why conversions are low for many marketers is because their letters aren’t read in the first place and this section really covers this problem.

Paul also pinpoints 14 places in your salesletter that you can split test right away. He also explains how to test and what to test to increase your response rates and profits. This list is very handy and you can see an improvement right away from testing these different elements. This section was worth the cost of the guide alone for me.

One problem with testing is that it’s hard to make a clear decision if you’re not getting much traffic. I’m glad that this guide addresses this since traffic can be slow when launching a new test or site. Chapter 5 goes into how to maximize your traffic and your conversions so you can get a dependable testing result and start to ramp up your campaigns.

The guide also explains how to use new technology that has been released over the past 2-3 years to track the mouse clicks, view heat maps and use that information to improve your visitor value. It also talks about how to use multivariate (Taguchi) testing to get faster testing results and test multiple variables simultaneously. This is important because testing often can be a drawn out process. Time is money in the business world and the use of a multivariate testing tool can get you results faster than the standard A/B split test.

Chapter 6 shows you how and what to test with email marketing. Testing your email campaigns is more complicated and limited than a standard web page. Split testing your list using segmenting helps you figure out which email subject lines are opened more and which email letters result in more clicks. For people with a good deal of email subscribers, this can make a huge difference in promotional campaigns. There are much more advanced information and concepts about testing in this guide that will really have you brainstorming as you read through it.

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Small Changes: Big Profits Reputation

In conclusion, the Small changes: Big profits guide is a very comprehensive book that covers split testing and tracking. I recommend it for people who have been introduced to the concept of testing as well as for intermediate entrepreneurs who have begun using tracking and testing tools in the marketing.

I think this guide will solidify the fundamental concept of testing for many Internet marketers and help you develop the knowledge into a core profitable skill. Although I have been tracking and testing for many years, Paul has really driven home the importance and I found myself testing more and different variables after reading the guide. The guide costs $47 and comes with an 8-week money back guarantee, so if you feel like this information wasn’t helpful to you, you can request a full refund.

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Note:  If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation.  It's the best method we've found that anyone can use to earn income online.  Click here to learn more!

 
 
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Big changes in terms of profit

My boyfriend has been running several sites for some time now, and I help him out any way I can by trying to find products or services that can help us maximize the earning potential of these sites. I came across Small Changes: Big Profits when I was searching for additional information on how to earn more from my boyfriend's sites, and I went ahead and purchased it. Again, I love that the site accepts Paypal payments. This is very important for me, and this for me adds to the site's credibility. Second, I liked that they had an 8-week guarantee because this is ample time for us to try it out and compare results before deciding if it will work for us or not. As for Small Changes: Big Profits itself, well, I can say that the author Paul Hancox's 11 years of experience has definitely paid off because it shows on how comprehensive and well-written this is. The guide is packed full of useful information that has been tried and tested for years, and everything from the first page to the last has definitely been most helpful. Did I see a change in our profits after reading this guide? BIG TIME. And I can't believe it was the tiny details or small flaws of the sites that actually hindered us from earning a decent amount of money instead of coming up with just a few dollars each month. I am glad to have bought this and no way am I returning it!
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by calientemamma on November 3, 2009 at 2:35 PM CST

"You will never change your life until you change something you do daily. The secret of your success is found in your daily routine." - John Maxwell

My Blogs are here -> The Tsinay Writes | El Caliente Mamma | Sammie Makes Money | Blogger Hub

 
 
 
Great advice about sales website optimization

I was looking for new methods which would be able to increase my affiliate product sales when I saw "Small Changes: Big Profits" and I decided to try it. Firstly, I was really happy that the ebook author included a list of common seller's mistakes because I instantly found a few mistakes in my own sales pages. Moreover, information about sales page optimization was concrete and simple, so it was very easy to understand for me. And finally, I got useful advice about traffic statistics, which allowed me to make my website traffic more "targeted". In conclusion, I can really recommend this product because it's price ($47) was a good deal for me, as it instantly helped me to increase my sales by doing just a few simple changes in my affiliate product sales pages.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by falco on October 29, 2009 at 3:38 PM CST

 
 
 
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