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Date Added: 5/5/2009
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Reviewer: RickSwanson
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13 users graded this
Community Grade
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Product Description
Speed PPC is a desktop software application that is designed to help pay per click search marketers build and deploy their campaigns very rapidly. The program was developed by Australian Internet marketer and software developer Jay Stockwell in an effort to help him increase the speed at which he built his own PPC campaigns. The product was released to the public in the summer of 2007.
Detailed Overview
For beginning and even experienced affiliate marketers, building pay per click campaigns can be a time-consuming and tedious process even if it only involves if a few dozen key words and a handful of ad groups. This problem is further compounded when campaigns are expanded with hundreds or even thousands of additional keywords, dozens more ad groups not mention expanding to additional networks. If this sounds like a situation you have found yourself in from time to time, then you will want to read this brief review closely.
What is Speed PPC, and how does it work?
Speed PPC is an automated pay per click campaign building application that is run from the desktop (as opposed to a web-based application). The program's creator, Jay Stockwell, originally developed the program for its own internal use but after sharing it amongst colleagues he was encouraged to release it to the public. The basic premise behind Speed PPC is that search engines, especially Google, like to see very tightly themed ad groups with a minimal amount of keywords in each.
For example, suppose you have a website that sells red widgets and blue gadgets. From Google's perspective, all keywords that relate to red widgets should be contained within the red widget ad group and all blue gadget keywords should be contained within the blue gadget ad group. Additionally, from a quality score standpoint, it is very helpful to include the keyword itself within the ad copy. Working with only two ad groups, this is a fairly easy task to accomplish but the beauty of Speed PPC is that it has the ability to scale this concept immensely. When any amount of keywords are loaded into the Speed PPC application, the program creates keyword rich ads, tightly themed ad groups (with as few as one keyword per ad group) and outputs it into a format that can be copied and pasted directly into a search engine campaign with the push of a button.
Do I need to Speed PPC to create a pay per click campaign?
No. Speed PPC is not required to create a pay per click campaign. Many beginning pay per click marketers would be better off learning how to create and manage their PPC campaigns from scratch and hand build them. Where Speed PPC shines is that it enables more advanced pay per click marketers to launch and test more campaigns than they otherwise would be able to without hiring someone to help them.
Remember that Speed PPC, although incredibly powerful and dynamic, is not necessary in order to create a well-organized and effective pay per click campaign. However, as you become a better marketer and your desire to increase the amount of offers you test goes up, adding Speed PPC to your marketing arsenal is a move worth considering.
Reputation
Jay Stockwell is a highly respected, well known affiliate marketer who has enjoyed tremendous success with affiliate products, especially from ClickBank. In his own progress as an affiliate, he recognized the need to be able to create and deploy campaigns much more rapidly so Speed PPC was born. Today many super affiliates use Speed PPC as an integral part of their pay per click marketing toolkit.
Domain "Whois"
The Whois information for a website lists the owner and their contact information. The Whois information for "SpeedPPC" is public which is generally a good thing. This indicates the owner of this site has nothing to hide.
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1 of 1 users found this review helpful
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A Useful Tool for the Advanced Marketer
With the multitude of online campaigns that I run across many different niches, I found SpeedPPC to be a necessity for me. This product allows me to put together effective PPC campaigns in a fraction of the time that it would take me to build these campaigns without this tool.
SpeedPPC allows me to create keyword rich ads that get clicks, and this software allows me to set up full campaigns, with everything related to each particular campaign in a fast, streamlined, productive fashion.
This product is not for the marketer without or with little experience in setting up pay per click campaigns. This product is for the advanced marketer only who is looking to save time without sacrificing the effectiveness of ad campaigns.
My sales have stayed consistent as a result of using this product, and my work-load has been reduced significantly. I now have more time to build more businesses, as I love this wonderful world of Internet marketing.
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0 of 0 users found this comment helpful
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Saved me tons of time
I came across SpeedPPC about three and a half months ago and I have to say that finding that program actually proved to be a great thing. Now with the product creating campaigns is very easy and I was able to say tons of time. Thanks to the software the process of setting up a campaign and making everything related to it is being automated which is certainly a great thing and you can make more campaigns than usual. Based on my experience with the product my impression is that SpeedPPC is not the best program for beginners and it is more targeted to intermediates. In just about two months I was able to get an increase in earnings with more than 45% and for me this is an astonishing results definitely. With the help of SpeedPPC I am now much more effective and I can create a new campaign in no more than 10 to 15 minutes. Although the price was high in my book every cent I paid was well worth it. In my opinion to be successful with that program you have to be an established marketer and I am not recommending this to newbies. Nevertheless SpeedPPC is an awesome product.
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0 of 0 users found this comment helpful
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by tedi223 on January 20, 2010 at 9:11 PM CST
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Quick and easy
This program is a great time saver. It is not for the newbie, but if you are a profitable ppc marketer this program can double your income. That is what it did for me.
All the tedious work with ppc is gone with this program. Getting a campaign up and running used to take me at least 30 minutes, and then I was really fast. With this program it was up and running in less than 10 minutes.
It is expensive, and that’s a good thing. This program is only for people that already earn money on ppc, and want to make it more effective. Beginners should instead use the money for campaigns and making them profitable.
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0 of 0 users found this comment helpful
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Speed PPC Is Well Thought-Out, A Time Saver and Provides Good Support
I purchased Speed PPC about 7 months ago. The program was recommended through an affiliate marketing pay per click course that I was taking. The course represented that Speed PPC was a real time saver.
For starters, Speed PPC has a tremendous set of video tutorials explaining every nuance of the program. The tutorials get you started with using the tool at a very basic level and builds upon that knowledge with each succeeding tutorial. This made it possible to use and implement the tool very quickly.
As for the capabilities of the tool itself, it does everything advertised. The application itself has four tabs across the top of the page:
1) Keyword Setup
2) Pricing and URL
3) Ad Setup
4) Output
The Keyword tab allows you to input all of your keywords and also create what is called expansion lists of keywords so that you can combine the two to create dynamic variable ads.
The Pricing and URL tab allow you to define starter pricing for your keywords for broad, phrase and exact match.
The Ad Setup tab allows you to create up to six different ad variations and the Output tab allows you to see the result of your campaign creation prior to uploading to the search engine.
The application allows you to create dynamic keyword insertion into your ads and url's. It also provides the capability of establishing a default keyword to replace your dynamic keyword in the event one of your dynamic keywords results in your exceeding the maximum character limit per line in any allowed by the various search engines.
Speed PPC also provides a tracking capability which you can implement by virtue of its keyword and url functionality. This gives you the ability to track your campaigns and identify your good performers from your poor performers. This is a key and valuable aspect some may not be aware of when considering SpeedPPC because of it's reputation as a time-saving campaign builder.
It does all of the above using, what I would consider, a very straight-forward application which is very user friendly.
Lastly, the support provided by Speed PPC is outstanding. Questions submitted directly through a support ticket are answered promptly as are questions posted on the well-used user forum.
While I would recommend Speed PPC very highly, it is not for the complete PPC “newbie”. It jump starts your campaign production, but if you don't have a grasp of basic PPC functionality with the various search engines, you could get overwhelmed and lost in the volume of campaign building.
Having said that, I do highly recommend this for the serious affiliate marketer using PPC advertising.
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0 of 0 users found this comment helpful
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Great PPC Marketing accelerator
I purchased the SpeedPPC because I was curious about its claims that it could "reduce the time spent on PPC Marketing up to 72,500%". After trying its secrets out, I found that it was easy to use, and it actually worked! I found that what would normally take hours of work, took an hour at the max. Within weeks my click through rate was drastically increased. I was amazed that it could work that well that fast. I think that this was one of the best investments I have ever made, the price of SpeedPPC was well paid for within just a few weeks.
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0 of 0 users found this comment helpful
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