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WordStream Review
Date Added: 5/10/2009     Reviewer: windychris
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Website URL: http://www.wordstream.com/adwords-tools
Company Name: WordStream, Inc.
Alexa Traffic Rank: 6,448
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WordStream Description

WordStream is a web based service that helps you with your Adwords campaigns. The tool helps you manage your Adwords account, helps you find new keywords, and helps you create ads on the fly. WordStream streamlines the whole process, increasing productivity for marketers who manage multiple or large campaigns.

WordStream Detailed Overview

While Adwords is one of the fastest ways to get traffic to your site and test offers, it can be a long drawn out process. Many marketers use multiple keyword tools to do their research, then spend some time organizing it, then add filters to the keywords, and finally launching the campaigns with a specific ad for each ad group.

WordStream offers a wide variety of tools to increase your productivity so you can spend fewer hours on all the small tasks and make money faster with your Adwords advertising. The first function is the keyword research tool. Unlike most keyword research tools, WordStream’s puts keywords into groups to make for easier searching. There is also a lateral and related search on the right hand side, making it easy to expand your keyword lists and still stay organized.

The next tool is the keyword analysis tool. The tool helps you optimize your budget, locate your most profitable keywords, discover new markets, and locate trends. Everything works with action tracking and the web analytics tool so you can figure out your conversions, profits, and more.

There’s also the keyword grouping, negative keyword, and segmenting tools. These tools really help you drill down and improve your profitability. You’ll separate keywords, group them for the best CTRs, and add negative keywords so that you don’t get clicks from people that are not suited for your products and services.

To complete the suite of tools, there is a text ad creator and campaign manager. Rather than having to switch to the Adwords interface and manually add hundreds keywords ad groups, you can write your ad using WordStream and upload your campaign to your Adwords account within seconds. The company also writes that the whole process improves quality score since your account becomes better optimized and organized using WordStream.

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WordStream Reputation

In conclusion, Wordstream is an amazing tool that delivers a suite of tools that increase your productivity many times over. The only problem I see is that there is a learning curve and their site is not organized very well. You will have to take some time to study how everything is laid out. Their service has received positive reviews from customers and industry leaders. I also like that the offer a webinar and video tutorials to use their tool. This is a definitely a tool that you should take a look at if you’re taking PPC seriously, but it’s not suited for beginners.

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Dishonest Company

SCAM ALERT: I was scammed by WordStream for $2,700. They charged me for an entire year of service and keep fighting my disputes even-though I canceled 1 day after they billed me for an entire year renewal. Even though I used Google Gmail and have proof of sending the email, their reason: "The VP of Customer Success has done a thorough investigation on the email you forwarded over. We have no record of receiving this email to the marketingteam@wordstream.com , which is used to send mass marketing messages. As we cannot verify this message on our end, we have decided to keep true to our original decision and the charges will remain valid and not be refunded. "
 
 


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avatar   by webucast on July 7, 2014 at 12:08 PM CST

 
 
 
WordStrem = Worthless

To start off there is not such thing as automated PPC management software. These companies that are robbing people out of their hard earned money just because you use keywords like "Automated" should be banned.

Most software like this is usually money down the drain. Nothing compares to hard work and research when it comes to SEO and PPC.

So let me ask this. So you would pay for software that basically is "Supposedly" doing all the work and number crunching for you?

What happens when you have to go to a client and report that because of this "SOFTWARE" their campaign has been on a downhill spike of conversions, clicks, impression, etc. What will your response be? Oh , umm the software we use was recommending these changes and we went with that?

So basically you are depriving yourself from actually knowing what is going on in the account.

When speaking to clients I like to have the confidence that I know exactly what I have done to increase conversion, clicks, impression, ROI, and decrease ad spent.

People who use these software are basically lazy and think they can pay a few hundred dollars a month and everything will be done.

The thing with SEO and PPC it's never ending. Meaning that things constantly change daily, weekly, monthly, yearly in all markets.

So by using these "LAZY SOFTWARE TECHNIQUES" you are basically letting yourself be dumb down and letting these big dollar companies dominate the market and flooding it with nonsense software.

If there was a such thing as the perfect software don't you think that there will be no use for SEO's or PPC pros?

Why have SEO and PPC pros if the software does it all for you?

Continue to waste your money while I keep my in my pocket and gain knowledge daily in SEO and PPC.

Good luck in the future.
 
 


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avatar   by SEOPPC on September 15, 2012 at 1:22 PM CST

 
 
 
Think twice and read more opinions

Until you begin paying they are very nice, but they know why : because after you become a bit addicted and think that you have discovered the world you are theirs ...

After a few payments you optimize some costs but the results are not coming as expected (maybe for the very big clients they do ... ) - they say it needs 6 months ...

You cannot pause or interrupt the account - you are forced to pay even if you don't use; and even of you say this they are just saying pay pay pay ...

I have not ever seen a subscription that you cannot interrupt or pause for a while, so be very careful because once you start paying there is no turning back - you either pay and have some results or you stop and then you are kicked no matter how many thousands of usd you gave them ...

My performance grader (their calculation) is above 97% - so I have scored better then most of their graded adwords accounts - and this wasn't coming from their software because I used it only 1-2 days a month when I had time.

The account was already optimized before I got to them and I really thought it will help me do more ... it didn't and I wasted lots of money ... and I could use only QUERRYSTREAM because all the other tools are not working in my native language ...

As a conclusion, if your website is in English, maybe using all their tools it will be worthy ... but if you don't, then stay away !
 
 


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avatar   by seo_client on January 19, 2012 at 7:01 PM CST

 
 
 
Great product and really helpful

It was about four months ago when I was in search of different methods of driving targeted traffic to my website and I found WordStream. I had tried several other products on the AdWords subject and that specific one proved to be one of the best. Before buying the product, I decided to try the trial first. The product definitely was worth it and after some days I've bought it. Thanks to the service I was able to utilize a great number of great PPC and SEO related techniques which definitely were not just the next eyewash. The strategies seemed to me quite rare and you won't be able to find them anywhere for free. Also the tools you will get are definitely effective and I was able to get a good traffic increase after no more than three weeks which for me is great. Doing all of those things manually is very time consuming and thanks to WordStream you will certainly save a lot of time. In brief this is a great product which was very useful for me and I am definitely recommending it.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by dido2905 on December 20, 2009 at 9:03 PM CST

Do not forget to rate my comments!

 
 
 
Next To Traffic Travis.. It's Great

I love Wordstream. When I first started to consider SEO marketing and PPC marketing, I was completely lost. I spent hundreds upon hundreds of dollars buying other products trying to figure this out exactly. That's when I found Wordstream. They offer so many great tips and practically take you by the hand and guide you into your success point. They offer a free trial of their services which is also a plus. With Wordstream I learned more about PPC marketing than I had from years of research. Their tools are great and a must have for all marketers. I would definitely recommend this to newbies.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by briward on September 17, 2009 at 12:15 PM CST

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