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Competitive Intelligence Review
Date Added: 6/29/2009     Reviewer: HQ100
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Website URL: http://ci.trellian.com
Company Name: Trellian
Alexa Traffic Rank: 11,855
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Competitive Intelligence Description

Competitive Intelligence is a paid web service that provides different information about your competitor's website. With this service, you can monitor your competitor's website and come to know their major traffic source. It can tell you from which websites and search engines they are getting visitors. You will also be able to know which affiliate partners your competitor has, and who is sending what amount of traffic. The service will reveal the keywords that your competitor is using to get the traffic to their site. All this information will help you to form a link partnership and joint ventures with your competitor's sources. You will also be able to improve the keyword content in your webpage to attract more traffic for yourself.

Competitive Intelligence Detailed Overview

Competitive Intelligence service is a powerful tool for any online marketer. The service compiles and analyzes statistics of internet usage to give you a wealth of information about your competition. The service is able to identify the links that are bringing traffic to your competitor. From the list of links, you can choose the sites that bring in the most traffic and try to form a link partnership with them so that you can get an increased number of visitors to your site. If you are competing for search engine traffic, you should know the keywords that your competitor is targeting and how useful they are. Once you know with this service the keywords responsible for getting the most traffic for your competition, you can make your web content richer with these keywords so that the traffic is directed to your site more and less to your competition. This data will give you the right words to use in your PPC campaigns as well.

The service will provide you with information about what your competition's ad campaign is like. You will come to know new search terms that you competitor might be bidding on, and how to compete for the same. The service is able to generate a Popularity Index Report, which shows the level of popularity of a domain. With this you can know the rank of your competition and also make a comparative study after you have put in your efforts to drive more traffic to your site. The service is able to provide you with the name of sites which refer traffic to your competitor by which you will be able to do effective link building by getting a link on those pages.

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Competitive Intelligence Reputation

This is a service all marketers should subscribe to if they want to stay ahead of their competition. Marketers have been benefitted by this service as they are able to know what the best sites are for their link building campaign and also what words are best for their PPC campaigns. This service has helped many high level SEO experts in their data gathering process also.

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Like spying on a website

What a program. This service is invaluable for some, but can be useless for others. Not everyone needs this. My company recently paid for this service and it was not exactly as easy as we had hoped. Expect to spend a bit of time feeding in the websites that you want to monitor and selecting the information you want. It's a very powerful tool that allows you to spy (essentially) on you competitor's website. If you're planning on stealing the competitors avenue for income and think you can do it based on their online traffic then it's worth it. But again, this is geared towards large companies.

Having said that, can you afford to have them looking at you and you not be looking at them? That was my reasoning.
 
 


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avatar   by subwelder on January 3, 2010 at 1:04 PM CST

 
 
 
It's like a legitimate cheating system!

I’ve created a website that is selling some electrical gadgets and I wanted to know how well my competitors selling the same stuff were doing. I requested for a free demo from Competitive Intelligence and they took me step by step through the phone conversation. The team that spoke to me was highly professional and friendly. I was soon able to see the results of how some of my top competitors were doing. The best part of it was that I could see what are the keywords that my competitors were using to generate the vast amount of traffic. It’s like a legitimate cheating tool! This service will definitely benefit your sales and traffic to come by implementing the keywords that your top competitors are using! Furthermore, if you need further help, CI also provides SEO software and help to further give you a edge above the rest.
 
 


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avatar 2,000 Credits - Top Contributor   by yanni on November 8, 2009 at 4:13 PM CST

 
 
 
Perfect, why didn't someone think of this earlier!

This service is amazing!

I have been using it for a few months now and the help it has provided is incredible. Now, my marketing, which used to involve Google Ads and more Google Ads with randomly chosen keywords, has become much more targeted. By using Competitive Intelligence, I have been able to find out where my competitors are getting traffic and construct my campaigns to try and take their market (I know it sounds bad, but it works!).

I found the customer service a pleasure to work with, and would say that it was one of the best marketing tools that I have used.

Anyone looking for more traffic to their sites should consider this a must, it is truly fantastic!
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by epic on November 2, 2009 at 10:04 AM CST

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