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Google Analytics Review
Date Added: 5/5/2009     Reviewer: RickSwanson
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Website URL: http://www.google.com/analytics
Company Name: Google, Inc.
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Google Analytics Description

Google Analytics is considered by many to be the foremost web analytics software program available today. Developed by the world's largest search engine, Google, the program is designed to integrate seamlessly with other Google applications such as Google Adwords and Google Website Optimizer. The program is used by both paid and natural search engine marketers to better understand visitors to their websites.

Google Analytics Detailed Overview

There is little question about the overwhelming presence of Google on the Internet today. What was a doctoral thesis 15 years ago has today become the Internet's dominant force. Google's primary mission is to give its users a high quality search experience that delivers relevant results. As such, they demand a great deal from advertisers and also from those seeking to gain a foothold in natural search engine rankings. That being said, Google has also invested a tremendous amount of money into developing high quality tools that can be used for free, and one of the best of them is Google Analytics.

What is Google Analytics?

Google Analytics is a web-based application that gives website owners and advertisers the ability to understand a variety of information about the visitors to their website. From Google's perspective, providing both website owners and advertisers with the ability to give visitors what they want will only serve to enhance the user's experience and long run help Google as well.

How does Google Analytics work?

Google Analytics has been designed with simplicity and ease-of-use in mind. Anyone that has a webpage can use Google Analytics and begin to track and better understand the behavior of their visitors. Installing Google Analytics is as simple as placing a bit of code on any webpage on which tracking is desired. After the code has been placed and visitors began arriving to the website, Google Analytics will begin to gather up a wide array of data about the users which then can be analyzed later in the reporting module.

Unlike other web analytics applications, Google Analytics does not provide real-time tracking but rather works on a 3-hour delay. However, since Google does not charge for their application, many website owners are more than happy to use the program anyway especially when it provides information like the following:

  • Traffic sources used to locate the website (including inbound links from other websites or from paid traffic sources)
  • Keyword data being used by visitors to arrive at the website
  • Conversion goal tracking that can be integrated with Google Adwords (if required)
  • Geo-specific visitor data, browser specific visitor data and other miscellaneous information such as how long the user remains on the website

If you intend to do any affiliate marketing at a serious level, then using some type of web analytics program is essential. If you're on a tight budget and cannot afford some of the bells and whistles that come with paid applications, then at the very least consider using Google Analytics to help you better understand your visitors. This will enable you to develop content that will keep them on your website and increase conversions.

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Google Analytics Reputation

Google, Inc. is the world's largest search engine platform. Originally conceived as a doctoral thesis in the mid-1990s, Google has become the dominant leader in the search engine space and controls approximately 65% of daily search volume on the Internet. Google Analytics was developed to help webmasters and advertisers better understand the needs of their visitors and enhance user experience.

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My comments on this service

I personally use this service a lot as I have many websites. It is very useful as I can know which region my webpage is visited. I would highly recommend this to anyone with a webpage. It's very efficient to use and it's very user friendly, I use this service at least 3 times a day.
 
 


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avatar   by Jack525 on July 24, 2016 at 9:26 AM CST

 
 
 
Really useful to see how your own website is doing

I mainly use Google Analytics daily to see how much traffic flow I'm getting for a few of my personal websites. Obviously, it shows a visual graph of how many people visited my website per period right in-browser -- less than a hassle to use.

Most important of all, Google Analytics is a useful online service if you want to know exactly what's going on with the websites you're trying to host or promote.
 
 


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avatar   by Unication on February 16, 2016 at 6:59 AM CST

"Pain is weakness escaping from the body." -- p. 195 / The Sky Fisherman, by Craig Lesley.

 
 
 
Still using google analytics

I had been using google analytics for sometime and by some time I mean over a 3 year period. It had proved to be consistently good with the analytics . I would say that it is very efficient , very user friendly , very easy to use . Though there could be a little bit more updates in the google analytic thing . But on the whole it is a good one and I definitely recommend it to others.
 
 


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avatar   by nikhita99 on March 31, 2015 at 5:42 PM CST

 
 
 
Reasons I Like Google Analytics

Google Analytics is a pretty good application for blogspot bloggers and almost for everyone who owns a website or a blog. Cool statistics can be seen, this contains keyword research, visitors stats, audience locations and many more. Simply great application. I suggest that all of us should use this as it has so many features and the best part is that it comes free.
 
 


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avatar   by amrik123 on December 30, 2014 at 6:16 PM CST

 
 
 
Google Analytics is a Great Tool for Every Web Designer/ Developer

Google Analytics is a great tool for every web developer. You can use this tool for SEO (Search Engine Optimization) purpose and you can track your visitors easily. I am a web designer/developer and I feel it's a great tool for every web developer. It is also useful for tracking referral traffic from social media and other websites. It's helped me for tracking visitor's activities so this is a more important tool for me. After all it's free, I love it.
 
 


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avatar   by sunnysahu on July 21, 2014 at 11:30 AM CST

 
 
 
Used Google Analytics for a while now

I have been using Google Analytics for over 3 years and it has helped me to evolve my websites and enhance the visitors experience greatly. I like how I can view where my visitors are originating from, their demographics such as age, gender and what pages interest them the most. It means I can concentrate on what works while filtering out what doesn't. Linking the system through my WordPress sites, Webmaster tools and Adsense account means I can have a cohesive environment which maximizes my workload. It is also particular useful for finding out what sources are bringing my traffic and what keywords are being used.

 
 


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avatar 5,000 Credits - Internet Marketing Master   by Devin_Akins34 on May 14, 2014 at 8:22 AM CST

 
 
 
Used Google Analytics for over 3 years and has evolved a lot

I have been using Google Analytics for over 3 years and it has helped me to evolve my websites and enhance the visitors experience greatly. I like how I can view where my visitors are originating from, their demographics such as age, gender and what pages interest them the most. It means I can concentrate on what works while filtering out what doesn't. Linking the system through my WordPress sites, Webmaster tools and Adsense account means I can have a cohesive environment which maximizes my workload. It is also particular useful for finding out what sources are bringing my traffic and what keywords are being used.
 
 


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avatar   by mansoo on March 23, 2014 at 11:43 AM CST

 
 
 
I have been using it, it's really an awesome tool

I have a cosmetic clinic and I have been using google analytics in order to get to know more about people who visit my website, and google analytics has helped me a lot with that, proving important information as gender, age, location, interests on other points of interests of theses people, so I can focus where I have to improve on my services, promoting some new promotions to attract these clients to come to us.

It's a really awesome tools!
 
 


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avatar   by fabbioss on March 20, 2014 at 12:39 PM CST

 
 
 
Google Analytics

Google Analytics happens to be the best recommended when it come to detecting a website traffic source, keywords and unique number of visitors.

This is the best tool of it's kind. Just follow the step by step procedures on how to implement it and you are good to go.

It has been the king all the way on my blog.
 
 


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avatar   by teresae on December 8, 2013 at 8:06 AM CST

 
 
 
Very good website analytics tool

I've used Google Analytics on a couple of websites I manage, and they do a pretty good job giving you insight as to who your visitors are. You are given the ability to sort visitors by country, by operating system, ...

The data was also correct as far as I could determine. "Google" is somewhat a synonym for quality these days.
 
 


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avatar   by derpguy on November 6, 2013 at 10:46 AM CST

 
 
 
No complaints another flawless from Google

Google Analytics has been constantly over the years giving me accurate data about the visitors on my site.

Just like any other Google product. This site is clean, clutter-free and simple to use.

I'd love if it offered real time analytics.

Analytics data helps you a lot in getting a good deal if you're a website flipper like me.
 
 


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avatar   by donaldtoles on January 2, 2013 at 7:42 AM CST

Learning and Exploring the beauties of Internet Marketing

 
 
 
Good to have this service

I love Google Analytics for website analytics. It gives me high quality accurate feed of my site visitors.

It has many features and the site looks clean and simple, just what one would expect from Google.

Unfortunately, there is a three-hour delay for the feed which I don't like. Other website analytics sites update in real time which I like more.

I like how it's free and everything but they should start offering real time analytics feed.
 
 


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avatar 2,000 Credits - Top Contributor   by meganj on December 29, 2012 at 9:46 AM CST

An internet marketer sharing his knowledge.

 
 
 
Have to love Google

I, by nature, am a person who wants to see what is going on either upfront or behind the scenes. This is perfect for me.

It gives me real time feed back so I can do a proper trend analysis. What is working? What isn't? This helps me determine what I need to tweak and what is working currently.

It does have some things that need to layout better but that could be matter of personal preference.

You get more with paid services but you should you are paying for it. This is completely free so you don't get all of the features as other paid sites.

I would recommend this to anyone who is interested in further information about their business sites or blogs.
 
 


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avatar   by MoonPie777 on June 13, 2012 at 8:29 PM CST

 
 
 
Great, and even better, it's free

First off, the word “Google” catches my attention. I tried it out and it’s being going great so far. Installation on my blog was very simple and easy. It lets me keep track of all the views I’m getting to my blog, and lets me know where the sources are coming from. That way I know what I should work on in which blogs to get more traffic to them. The tutorials are very helpful too.

What’s better is that it’s free!

Definitely would recommend this to anyone who wants to keep track of visitors going onto your site or blog. Add webmaster and you’re set!
 
 


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avatar   by TimeMelody on May 28, 2012 at 10:08 AM CST

 
 
 
Best of the best

I love using Google analytics first off because the stats that it gives you is 100% real. I always use this tool on all my projects.

love how they put the traffic status it gives you the right Numbers and right numbers give me more income. I use this on all my blogs and personal websites. This helps all my blogs and websites to be on point when it comes to visitors and impressions.

I believe it's one of the best tools out there.
 
 


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avatar   by feniko on May 28, 2012 at 9:37 AM CST

feniko Lopez

 
 
 
Interesting Data and it is free

The charts of each site are self explanatory. I use it for a web site and blogs. The information is invaluable. All you have to do is install a little java code on your site and you are good to go. I like tracking where the hits are coming from and the keywords that actually work.
 
 


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avatar   by terry6 on May 6, 2012 at 9:54 AM CST

My name is Terrance Williams and I worked for years as a research technician in chemistry, electrical and electronics. Over the years I have saved many links to interesting sites.

This is a free collection of Computer Usage Ideas to help people find new and interesting uses for a computer.

 
 
 
It's awesome and free

I have been using Google Analytics for my blogs and find it very useful. Being another google product is a plus point. This provides demographics and various other details to bloggers and site owners. Signing up and installing this on your blog is also very, very easy and integrates very well with blogger blogs.

The new dashboard makes this even more cool.
 
 


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avatar   by shvtrix on April 22, 2012 at 6:39 PM CST

TECHKNOWTRIX || myONLINEMINT

 
 
 
Good analytics

Look for a free offering it's quite solid. I have used HitsLink in the past and think they do some things better but you pay for the privilege. I like how you can schedule reports and look at live stats but would be nice if the live stats allowed you to drill down a little more as HitsLink does everything live and GA can be quite delayed.
 
 


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avatar   by bagrepublic on April 16, 2012 at 11:03 PM CST

 
 
 
An Interesting Way to Track Views

Google Analytics is a great way to track your views. It's quite detailed. It provides you with things like a pie chart to represent the viewers of the site you use Analytics for. This service is awesome-when it works. I have used it a few times where it actually has not worked at all. When it does work, you get the most information about the viewers of the site as you could imagine. From what web browser their using, to what operating system their using. It helps you make changes to your site to cater to the majority of your viewers. I would say that the layout is something to get used to.

It appears that you can do even more with Analytics than just track views, like advertise your site. But, that's not the sole focus of the application, and I can't say I have any personal reason to use any of the extra stuff.

I think it's overall awesome, but it could use some touch-ups.
 
 


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avatar   by TammySmith on March 21, 2012 at 11:26 AM CST

 
 
 
Google is Great

I have been using Google Analytics for about 3 weeks now. Sometimes I use traffic exchanges to drive traffic to me website. You never know if the exchanges are really sending you the referrals, but with Google Analytics, it shows how many hits my site is receiving, where the referral came from, how many pages were viewed, and how long the visit lasted. It has been helpful to me in determining what Keywords trigger traffic to my site and what the best traffic sources are. It even tracks my Google Adsense earnings. This is an awesome service offered by Google.
 
 


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avatar   by Akoenterprises on August 1, 2009 at 3:57 PM CST

Frank & Rene

AKO Enterprises ( akoenterprises@aol.com)

603 N. Mallory Street ~ Hampton, VA 23663

 
 
 
Very useful tool

I've been using this product for all of my wordpress blogs for almost a year now, and it gives great detail about the visitors that come to my site and how they got there - which is the important part for me. I've used the keyword info that I get from the analytics reports to get even more traffic (and more money) to my sites. The cost is free, but I'd definitely be willing to pay for it.

In regards to the above comment that it is not real time, it is slightly delayed like AdSense, but you do not have to wait til tomorrow to see what happened today.
 
 


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avatar   by gregd777 on July 31, 2009 at 8:55 PM CST

 
 
 
One of the best website Tracker.

If you combine Google Analytics and Google Webmaster Tools, you will get a great understanding of the people who visit your site and learn new ways to optimize your site. My favorite feature of Analytics is their comprehensive detail they provide you for just placing a little code on your site. You can check out your how much you earned on Adsense, where your visitors come from, how long they stay, and just about any detail you want FOR FREE! I am sure there are few sites that can match Google's quality freebies, like this.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by bluesinjid on July 29, 2009 at 9:26 PM CST

Cover Letter Examples | Motorcycle Insurance Quotes | Belize Vacations |
Get Free and Premium Wordpress Themes Today Dolphin Facts

 
 
 
Great SEO tool but it's lack of real time statistic is a shame

Google Analytics is a great tool for all your search engine optimization marketing. However I have one problem with Google Analytics - it's lack of real time statistics. There are other free tools that can report these statistics in real time, so why should Google struggle with that...
 
 


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avatar   by bill1001 on July 25, 2009 at 6:01 PM CST

 
 
 
Google Analytics is great!

I love their analytics system. Pretty easy to learn with the tutorials. At first, it was kind of confusing, but it's so customizable, that once you get the hang of it, it's really easy to use. You can set everything up just the way you like it.

I would highly recommend Google's Analytics to anyone who wants accurate stats of their site.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by Mikeoyama on July 23, 2009 at 7:33 PM CST

People Search: Pro

Who will you find today?

 
 
 
Google at it's best

I have used Google Analytics for my website to track users, and it does a great job. It shows you various info about people who have visited your site. It was excellent because I wanted to see who was visiting my site, and most of all... it's free! Google has done an excellent job at this. Even though the tutorial was a little confusing to me at first, I finally understood how to get things started. This is was better than paying money for another website tracker.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by MurderGorgeous on July 22, 2009 at 3:46 AM CST

 
 
 
I use this

I use analytics on my mini sites and blogs, and it's great for those things, but if you have a larger site that requires that you know what kind of traffic you are getting, for example like bots and seeing more specifics on your traffics behavior, then getting a better paid service is a must.

Analytics is great for small sites, but no good for large ones. It's still another great service from Google.
 
 


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avatar 2,000 Credits - Top Contributor   by verycuriouse on July 20, 2009 at 3:19 PM CST

see my blog on where to buy a cheap hdtv and also it helps tell you what is the best hdtv

 
 
 
A great Tool

This tool is must for those who has a site or a blog. I use it in my blog, and I recommend it to all others. This one just needs you to add an HTML code in your blog or site, and the job is done. Now, you can track every single detail about visits made in your site. I just love this, as this has been really a great tool for my blog to track my blog visitors.
 
 


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avatar   by ramon80 on July 16, 2009 at 9:22 PM CST

Making Money Online Free

 
 
 
Analytics isn't the best

But it is free, and I love a free service like this, although I feel Google could have just included this in the webmaster tools instead of making it separate.

I do like being shown where my traffic is coming from, but you don't get a lot of specifics on it, like showing you if bots are all that are hitting your site. All in all, great service from Google. They could still make it better, even if for a tiny fee.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by LOKD1 on July 16, 2009 at 9:05 PM CST

Incentive site that pays out

Canon Powershot SD 770 IS

Cash site that pays out (United States only)

 
 
 
Can't complain

OK, so you don't get second by second updates, but for a free website analyzer tool, you can't complain! There are companies offering software that do offer realtime updates, but they usually ask for some kind of fee for using their service, so if you're just looking for a basic and general site traffic monitor at low cost or for free, I can definitely recommend Google Analytics. I use it with my work website, as well as my own 2 personal sites, and it does exactly the job I want, which is just to get a general idea of the popularity of my content.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by bootylicious on July 15, 2009 at 10:24 PM CST

 
 
 
Very Helpful Tool

I only use Google Analytics on one of my sites so far. I find it very helpful. I know exactly where my traffic is coming from. This helps me figure out which site is the most helpful in getting traffic to my website. For example, I have found my blog sends more visitors to my website. Now I know I can spend more time on my blog advertising my site.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by roseyroser on July 14, 2009 at 1:02 AM CST

helpfulearnings.roseyroser.com <--- My Website

http://helpfulearnings.blogspot.com/ <--- My Blog About my Earnings

 
 
 
It Does What It Is Supposed To Do

I too use Google Analytics. I check to see where my blog is in the rankings. The Google Analytics is a great source for websites or blogs that actually bring in a lot of viewers and clients. My blog is more for personal use. I still like what Google Analyics does.
 
 


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avatar   by momoftwingirls on July 14, 2009 at 12:44 AM CST

TwiceBabiesMom I am a Mom of Twin Girls who loves to blog and freelance write. I also love LearningThings too.

 
 
 
Easy, and very powerful!

Some of the graphs this generates for me a superb, even stuff like the map proves very useful to me. I have not tried it with Adsense, but I am using it with Google sites, and it's so easy! You just need to copy 1 small reference number, and it sets it all up for you. I haven't tried it with other (non-Google) websites, but it looks as though all you need to do is copy a small bit of code, and the rest is done for you! Forget silly little download counters, this is the way forward.
 
 


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avatar   by mdiesel on July 13, 2009 at 10:29 PM CST

 
 
 
Great Service!

Google delivers amazing service to you with Google Analytics! It's great to see your website's stats, including how many hits your websites receive, where traffic is coming from and how popular certain pages are.

The interface is very user-friendly and easy to pick up.

Amazing service at an unbeatable price makes this online service incredible.
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by floggish on July 12, 2009 at 11:07 PM CST

 
 
 
Nice summary report

Google analytics provides an overall summary of how your website is doing. I've used it before and it helps you fill in the small bits of detail of where are your visitors coming from. It helps analyze what's going on when your visitors visit your website. It collects data and puts it into a report summary. Best of all it's free so why not take a stab at it. But the only thing is that you need to be invited to try this service. Though it doesn't provide you with the detail summary of what your consumers are thinking, you can get a gist of where they are hinting at, the overall image.
 
 


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avatar 2,000 Credits - Top Contributor   by happynygirl on July 9, 2009 at 11:30 PM CST

 
 
 
Brilliant and so useful!

Google Analytics helps me monitor traffic to my website. Not only that but it displays the amount of income I receive from AdSense each day. These two Google products work simultaneously with each other, making it incredibly easy to know my profit forecast.

Thanks to GA I have been able to see my traffic increase each day.

It's just a shame there is a 24 hour delay between each update.
 
 


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avatar   by jamesbrooks on July 7, 2009 at 7:06 AM CST

 
 
 
Works great with Wordpress

I struggled with this at first. But there's a plugin for Wordpress that I found out about recently. It works great. It's not really easy to use until you figure it out. It can be done in an afternoon.

Overall, this tool is absolutely necessary for internet marketers, designers, developers, etc.

Google does a great job as always. And the best thing is that it's free.

If you're intimidated about using it because it's new to you... Remember, we all started exactly where you are.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by algreg on July 1, 2009 at 9:25 AM CST

As a home business owner there's probably two things

you want more than anything else

MORE leads, and MORE cash for your business

FREE Video Shows You How - bit.ly/lFdZQ

 
 
 
I don't like it

I don't like Google Analytics for the simple reason that you won't get the data you need in real time. It's like reading today the news from yesterday's newspaper. You cannot properly conduct a business by not knowing what happens NOW with your website. There are other similar services, free too, but providing real time data.
 
 


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avatar   by adrianjock on July 1, 2009 at 8:20 AM CST

Subscribe to Ezine Advertising Info to get free ezine advertising tips. If you want to improve the results of your solo ads advertising campaigns, don't miss the Ultimate Guide to Solo Ads

 
 
 
Its Free...

It cost nothing to use, it can be a little confusing for the newbie, but a great free tool for analysis website traffic and behaviour over multiple sites or pages, a big thumbs up from me.

The hard part is when you try to use it with blogging services, you need to read the FAQ of the blogging services to work out how to get it to work with this programs.
 
 


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avatar 2,000 Credits - Top Contributor   by acopson on June 30, 2009 at 3:51 PM CST

 
 
 
Very Useful Tool

I currently use Google Analytics to manage two of my websites. I love it. The information is up to date and very useful. It lets me know where most of my sites' traffic is coming from which helps me to adjust my advertising efforts. I love knowing that more people are viewing my site in Pittsburgh which means I need to up my advertising in Philadelphia or Delaware.
 
 


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avatar   by Lpmotley on June 28, 2009 at 11:08 PM CST

 
 
 
Great tool!

This a must tool for web marketers, designers, developers and anybody involved in the online/internet business. It might take few hours to figure out the basics, then you can take advantage of the tutorials and help files to make sure your site meets the requirements to be part of the top rank results. Google has done such a great job developing awesome free tools. Another must have tool for marketers. You really need to learn how to interpret you site's stats and make sure you meet the needs of your users. This service will walk you through this process.
 
 


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avatar   by Melaorganic on June 27, 2009 at 11:04 PM CST

Jhonny Serrano

Learn how you can SELF-BRAND yourself and do more for your business... watch the video

 
 
 
It seems good

I just started using it. While it is not the most sophisticated system, it is free and informational enough to be useful in assisting a user in determining the value of that user's site. Anything that is free that analyzes traffic for a user is significant to have especially since there are not a lot of good things that are both user friendly and free. Plus, it takes only minutes to set up.
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by tlsmlieb on June 18, 2009 at 8:41 PM CST

 
 
 
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