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iSpionage Review
Date Added: 6/23/2009     Reviewer: windychris
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Website URL: http://www.ispionage.com
Company Name: ispionage, Inc.
Alexa Traffic Rank: 6,092
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iSpionage Description

iSpionage is a service that allows you to spy on your competition, finding out what keywords websites are using across the major search engines. This service is also a great solution for marketers who have existing businesses and want to analyze the competition, and it is also for affiliate marketers who want to know what kind of products are being promoted in a niche market.

iSpionage Detailed Overview

If you’re advertising in the search engines, it’s important to know what your competitors are doing, but how do you keep up with all the advertisers, constant changes and do it without spending day following them? iSpionage is a subscription service that allows you to do exactly that. It’s a keyword tool that helps you find keywords that your competitors are bidding on across Google, Yahoo and MSN.

The service has 2 functions – Keywords Research/Campaign Builder and PPC Intelligence. You can opt for subscriptions for either one or get both by paying a little bit more. I’ll explain both functions in full detail. Let’s start with the Keyword Researcher & Campaign Builder.

After you login, you can go to main Keyword Research tab and type in the keyword you’re interested in. As soon as you hit the search button, you’ll get a list of related keywords, the search volume and advertiser competition. By clicking to the Competitors results tab, you get the URLS of all the advertisers, find which engines they’re advertising on and how many keywords they’re using. You can dig in deeper and search each competitor to get a listing of the paid keywords they’re using (and for which PPC engines) as well as the keywords on their site content.

You can then move on to the Keyword Clean Up tab and get rid of duplicates, extra spaces and specified characters. You can also filter the list to remove any keywords with a certain phrase like “free”, but the flexibility is there so you can filter keywords with “free” yet still keep the keywords that have “shoes” in it. You can also clean the list up to only include keywords with a certain number of words (like 3 words or more) to make sure you build a list of buy keywords.

Next is the Keyword Grouping tab. Here you can take your keyword list you’ve generated and organize similar keywords into groups. By using the filter to search for all the keywords with the word “plasma”, you can move over your list to the ad group. You also get the same filter options as the Keyword Clean Up tab.

Finally, we’re at the Campaign Builder tab. You can start a campaign name and choose which PPC engine to build the campaign for (Google, Yahoo, MSN). From here, you can set bid amounts, write your ad, enter your URL and output a Adwords Editor friendly file to launch your campaign. Remember, you can always save your keywords online in your iSpionage account or export them an Excel or txt file.

Now let’s talk about the Competitive Intelligence function. You can view a side-by-side comparison of PPC ads across all 3 engines. You also get the position of specific ads and how many days they have been running for. This is a strong indicator whether the ad is profitable or not. You can also track the ad and landing pages of your competitors, archiving the changes that are being made daily.

The best part of all this is that you can get alerted whenever a new advertiser enters your market, your URL or trademark gets used, when advertisers write new copy and when advertisers add new keywords. Obviously the benefits of all these features are huge as it will give you an edge over your competitors and allow you to protect your position in the market.

You can also identify ads from 20 affiliate networks and track affiliate ads so if you’re an affiliate marketer, you can get ideas on what products to promote, see which affiliate promotions are profitable, study landing pages and even view the exact ads. This can be a huge shortcut to launching a successful affiliate promotion.

One thing I really liked was the keyword data requests. If you think there should be more results for your keyword but iSpionage is showing limited results, you can request their specialist to populate the database for your niche. Just fill in your contact information and as soon as your request is filled, they’ll notify you so you can get better data.

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iSpionage Reputation

iSpionage is the best online spying tool I’ve come across so far. There is so much flexibility, and the fact that you can go from finding competitors’ keywords and launching a campaign in the same web platform makes the whole PPC process efficient and intuitive.

The biggest benefit is of course the ability to find the best ad copy, view landing pages that work and get the overall strategy of your competitors. You can use this and create your own promotion based on the information, literally cutting down the time to launch a campaign. Tracking and archiving the ads and landing pages also allow you to take the hard work of your competitors and steal what works.

The interface is also very organized and easy to use with many different ways to manipulate the keyword lists and view all the competitive data. Affiliate marketers will find that finding niches and launching promotions have never been easier. The only thing I would’ve liked is if iSpionage added more affiliate networks (especially CPA networks) as there are so many of them right now to choose from. But besides that, this is a quality service and recommended for anybody that uses PPC advertising in their business.

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Note:  If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation.  It's the best method we've found that anyone can use to earn income online.  Click here to learn more!

 
 
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One of the best keyword tools

I was looking for a software or service, which could help me to optimize my PPC (pay per click) campaigns, when I saw iSpionage website and decided to try this service. Firstly, I really liked a competitive pricing, as I was allowed to use 7 days trial membership for just $1. Moreover, one of the main advantages of this service was competitors keywords research tool because I used my PPC campaigns for affiliate marketing and this tool allowed me to avoid direct competitors in the Google Adwords. Finally, all tools were really easy understandable, so I hadn't got any difficulties with this service. To sum up, I can really recommend iSpionage for every PPC advertiser because I hadn't saw any serious disadvantages of this service, maybe, only a subscription fee after a trial period could be a little less pricey, as I had to pay $49 for the basic membership option.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by falco on October 26, 2009 at 11:36 AM CST

 
 
 
Internet marketing manager

Our company signed up with iSpionage about 4 months ago, and this tool has helped me manage our PPC campaign.

As an IM professional, I got to be on top of so many things. With iSpionage, it feels like I'm having an assistant to help me optimizing our PPC campaign. I was able to see where my company stacked compared to competitors. It shows me what keywords that I'm strong at and which ones that I need to work on.

Now, the real cool thing is that for those keywords that I need to work on, iSpionage shows me the competitors that are really good at them in a very easy to use interface. This really guides me in finding the right kw-adcopy-landing page combination to improve my campaign. As a result, we now dominate those keywords, and our conversion went up by 65% in just a few short weeks.

Great tool!
 
 


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avatar   by lisa on August 14, 2009 at 11:05 PM CST

 
 
 
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