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Miva Review
Date Added: 1/28/2010     Reviewer: windychris
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Website URL: http://www.miva.com
Company Name: MIVA AK, Inc.
Alexa Traffic Rank: 37,277
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Miva Description

MIVA is a performance marketing network that brings together publishers and advertisers. The company started out as a search engine and pay per click advertising network but had changed their business model to include publishers. Publishers can now display MIVA ads in order to monetize their sites while giving advertisers greater distribution.

Miva Detailed Overview

When the pay per click craze had begun, MIVA was one of the better known second tier pay per click search agencies. The problem with their network was that the features for advertisers were limited (compared to Google). The big benefit however was that as Google started to grow, MIVA’s click costs stayed leveled.

This enabled marketers to use the network to get traffic for low costs. The only thing about MIVA was that the quality of the traffic was much lower than Google’s or Yahoo’s. Since then, MIVA had expanded their program to include publishers that wanted to display their ads in order for earnings.

MIVA has continued to improve their tools for advertisers by including an AdAnalyzer that shows the actual returns based n keywords and your campaigns. The reporting has also been improved as average CPC, bid positions, and costs now are easier to determine than before.

You can also group your keywords and ads and even set scheduling. If you only have a limited budget, you can separate campaigns with a specific budget to manage your costs. There are two ways for advertisers to use MIVA. You can use the Core Network to display your ads on MIVA’s network of sites based in the US and Europe. The other option is to tap into their contextual program which their publishers run to monetize their site.

The contextual program will allow you to get traffic for cheaper rates than the Core network but the quality of the actual traffic is lower. You will have to run campaigns and test to see if it will actually pay off for you. The one thing that may be an issue is that click costs start out at 10 cents so you can’t expect 5 cent traffic like in the early days of PPC.

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Miva Reputation

The reviews for MIVA are mixed. Some people have reported that they received great traffic at low costs from the network while others have reported that they burned through their whole budget without getting even an action (in email subscribes, sales, etc.). The only way to figure out if MIVA will work for you is to set aside a budget and test it out. If you have a small budget, I do not recommend MIVA as it can be hit and miss when it comes to the quality of the traffic. If you’ve exhausted your main sources of traffic and set aside a budget, this network can be a great source of traffic to test.

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Give it time and it might be worth it

I've found better sites before when it comes to making money by advertising. It's kind of a hit or miss thing, but after time it began working better. I like the site because it really does offer different benefits for advertisers and publishers. Even people who don't have their own blog or site can join by participating in the pay-per click for advertisers, which is what my sister does, but she has yet to make an amount of income that is satisfying. But I myself have a site that to me is worth it when working with Miva, I just had to give it some time at first.
 
 


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avatar   by surveytayker20 on November 11, 2010 at 5:21 PM CST

googoodoll20

 
 
 
A bit higher rate for publisher

I joined this site as a publisher last year and still to date am a member of this network. So far, they always pay on time and never disappointed me with their services. The best thing about this service is that their rate is slightly higher than most of the other affiliate network services. Most of the ads are also well designed so the revenue stream from my pay-per-click commission always flowed nicely everyday.

However, the downside of this service is that it takes almost a week for my website to be approved. The registration page are also a bit annoying because it requires me to fill out a lot of info that seems unnecessary. I also don't like the lack of info about their features in their homepage because it makes them look like that they're hiding bad features. If you're one of those people who doubt about their reliability, don't worry! Their services are great even though they didn't really say it in their homepage. A+ for this one.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by Avaxier on February 6, 2010 at 12:23 PM CST

 
 
 
It worked nice for me

It was more than four months ago when I found about Miva. I decided to join as an advertiser because the service seemed promising and the results I got weren't bad at all. The site provided me with different tools for advertising and I can't really say that all of them worked great. Despite of that I was able to get some quality traffic and was able to get some new people to sign-up. Back then when I just started with the site the results were not as good but now after some time the site has definitely improved. A good thing about the service is that unlike many others, the prices here are more reasonable and thus in my opinion it is good for beginners not willing to spend too much. For me the results were not as good as other more expensive products though but this should be expected. The tools for checking the different keywords were helpful to me and I was able to optimize my campaigns thanks to those. Overall the product worked good for me and I am pleased with what I received. I was able to get a good increase in sales - with up to 15% which translated into money is quite a good increase. I am recommending Miva as a good site to for advertising.
 
 


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avatar 2,000 Credits - Top Contributor   by JamesSmith on February 2, 2010 at 2:36 PM CST

 
 
 
Not too satisfied as an advertiser

Currently I'm an advertiser for Miva, after hearing that they do get a lot of traffic.

At first, my site didn't get any increased traffic, which was extremely disappointing. I did spend a lot as 'deposit', and I was supposed to pay them more for every 100 clicks, but without the results, I felt really bad. However a few days later it did get better, along with the publishers arriving, increasing traffic by around 5 to 10 percent per day. But at the end, it still wasn't worth it - because the target audience isn't correct. No additional purchases were made - only increased traffic. It was a disappointing journey, but considering I only spent a few dollars for this, it was worth a risk. I won't recommend this to advertisers, as it's way too hard to get traffic and most importantly, sales. They aren't targeting the proper audience to purchase your products.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by imreportcardftw on January 31, 2010 at 6:40 PM CST

 
 
 
I joined MIVA as an advertiser

I joined MIVA as an advertiser. At the beginning I wasn’t very pleased with their advertisers tools. Recently they started to get publishers and this helped them improve the quality of their traffic. Now I am very pleased with my results. They even have some great tools for checking the actual results based on keywords. I picked the contextual program because it was the cheapest. If you don’t have a big advertising budget this is the place for you. They give you the possibility to divide your campaigns with a specific budget. The traffic I got was of a good quality because I sold a lot of products. I was able to sell 50 eBooks.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by myraro on January 30, 2010 at 2:19 PM CST

Earn $2.000 a month with online writing!

 
 
 
Not bad at all

I have been using Miva for quite some time now and it is working amazingly. Miva offers you the possibility to advertise your website for cheap. It's revolutionary live auction system makes it so that anyone with any budget can use Miva. By using Miva, I made lot more money than what it actually cost me to use Miva. Miva is a great alternative to Google/Yahoo's service. The only downside to Miva's live auction is that popular keywords can cost lot of money if you want the maximum exposure. But if you invest in it, you won't be disappointed. Overall, Miva is a great way to reach new customers and doesn't cost too much.
 
 


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avatar   by ssshooterzzz on January 30, 2010 at 11:28 AM CST

 
 
 
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