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Prosper 202 Review
Date Added: 5/5/2009     Reviewer: RickSwanson
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Website URL: http://prosper202.com/apps
Company Name: Tracking 202
Alexa Traffic Rank: 1,236,526
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Prosper 202 Description

Prosper 202 is a free, self hosted, web based paid search marketing analytics program. It enables its users to track costs and revenue in real time for paid search campaigns running on the big 3 search engines (Google, Yahoo and MSN) as well as many second-tier search engines. The product’s developer, Wes Mahler, came up with it out of his own need to better understand cost and revenue tracking for his own PPC campaigns.

Prosper 202 Detailed Overview

Today, pay per click marketing has become extremely competitive and potentially very lucrative. Therefore, anybody who wishes to compete effectively needs to be able to track all costs and revenue data associated with PPC campaigns. Prosper 202, which is a self hosted version of the popular Tracking 202, gives affiliate marketers the ability to track and manage all critical data in one location. If you're affiliate marketer who is finding it more difficult to better manage and track all your sensitive data, then Prosper 202 may be a wise choice for you.

What is Prosper 202 and how does it work?

In order to effectively track advertising costs and revenue without a program such as Prosper 202, a user would have to login separately to both advertising platforms and affiliate networks to download and reconcile all data. Prosper 202 works from a browser and gives users the ability to do all of the above in one location, thereby saving huge amounts of time. Rather than having to continually upload and download information from many different sources, a Prosper 202 user is only required to input all data once when setting up a campaign. As ads are shown (and clicked) on the various PPC search engines, the data flows into Prosper 202 in real time and is automatically entered into the system.

The steps that a Prosper 202 user must follow to get the system running are:

  1. Setting up PPC Accounts
  2. Setting up Affiliate Networks
  3. Setting up Affiliate Campaigns
  4. Setting up Landing Pages
  5. Setting up Text Ads
  6. Getting Landing Page Codes
  7. Getting Links for the Ad Networks
  8. Getting Postback or Pixel

Each step involves a bit of explanation and is beyond the scope of this brief review but essentially, steps 1-6 are required to properly set up the PPC accounts and related affiliate information. Steps 7-8 are the last two needed to give the search engines the link they require to serve the PPC ads.

Prosper 202 was developed in response to user requests to be able to host sensitive data on their own server. Many affiliate marketers worried that their sensitive data could be compromised, so Prosper 202 was developed to address this concern.

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Prosper 202 Reputation

Wes Mahler is a well-respected affiliate marketer and software programmer within the affiliate marketing community. He resides in San Francisco, California. Tracking 202 marked a turning point in affiliate tracking software with the advent of real-time tracking. Because of this, affiliates were now able to see their campaigns in real time and make adjustments to bid prices and keyword selection as never before.

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The free service is great

I decided to try Prosper 202 about three and a half months ago. I wanted a program to track my campaigns in order to optimize them and that's one of the products I stumbled upon. I saw the service receiving some positive comments and decided to give it a shot. Considering the fact that there's a free version I didn't hesitate before trying Prosper 202. I have to say that the results I was able to achieve actually exceeded my expectations and I am very pleased with the service overall. I doubt that you will be able to find something coming close to Prosper 202 for free. The biggest issue with the service was that a few times I had problems understanding some terms since the technical level was a bit high for me. The program is definitely not suitable for beginners in my opinion because even for me as a more experienced user, it took a lot of time and efforts to get the hang of it. Other than that everything works very well and I am getting a lot of detailed information which is really helpful. In just a month of using the tracking service, I was able to increase traffic with around 10%. The traffic quality also grew a bit and I got an increase in earnings of 7%. So if you want to track your advertisement campaigns but do not want to spend money, then I am highly recommending Prosper 202 since it does the job pretty well.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by petur_dimitrov on February 22, 2010 at 9:51 PM CST

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Probably best free tracking software out there

I use Prosper202 for tracking. They have a paid version and a free version, and as I see no reason for the paid version I use the free version.

This is about the best tool for tracking that's free that's on the internet and that's known by mostly everybody. It works for the most part, but for me, I have had some problems because I am not so technically inclined. So, be warned, it's not always easy to figure out. In fact, I still have one campaign that I have not figured out at all! It can be a real pain, but once you get it set up and once you can figure out those first problems, then it works fine. So, for the most part I've figured out all the kinks and can use it now, and it works great on my paid campaigns so that I can track and test, and track and test some more. With paid traffic, you MUST track if you really want to make money and fine tune campaigns. It's saved me a lot of money in the long run.
 
 


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avatar   by alexanderpayton on February 20, 2010 at 9:43 PM CST

 
 
 
A must have for all affiliates

I use Prosper 202 to track all of my ppc campaigns. Prosper makes it very easy to track every single part of your campaign. They use great looking and easy to understand graphs and tables so you can see what your ROI is for every one of your keywords, how much you're profiting and anything else you could possibly want to know in terms of tracking your campaign. This information makes it really easy to tell when it's good to scale a certain part of my campaign and when to get rid of keywords that are not converting.

Setting up my account with Prosper was really simple and the step by step instructions were easy to follow. Also, the owner Wes is available practically 24/7 whenever I am having any problems and have some questions.

Every affiliate should use Prosper to track their campaigns.
 
 


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avatar 2,000 Credits - Top Contributor   by uwho22 on February 19, 2010 at 8:41 PM CST

 
 
 
It's a complex system to me

I just recently signed up at Prosper/Tracking 202. I will have to say that after I signed up the easiest thing for me to do was to complete my profile and add my network. From there I was completely lost. I did however watch all of the setup videos that were offered and they helped me out tremendously. They actually go through each process step by step and that is how I was able to finish setting up my whole account on this site. These videos are excellent and they were real easy to follow. I then decided to read the text versions as well and they differed in a way, but still were very useful and helped me to understand even better.

I am now at the point where I have everything set up and it is going well. I have noticed a difference in my affiliate incomes over the past month or so. I also like how I am able to track every affiliate program and also the landing pages. I can get stats from all over from right here on this site. I also like that I can track my PPC campaigns that are running on Yahoo and Google at the moment. The simplicity of the reports and the data is very helpful. It is easy to understand what is going on. With everything I do online, this is a great tool to help keep everything in a centralized location.

I definitely profited from this program. After you understand everything there is to get set up, you will find that it all runs with such ease. I like this program and I would recommend it to everyone. Oh... did I mention that it is free? Yes, that is the best thing of all. I signed up as a free member and I'm able to do so much. You can't ask for much more than that. They do have a Tracking202 Pro but I will stay where I'm at for now. I'm getting all that I need and am very satisfied with it.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by kyleskorner on October 30, 2009 at 8:19 PM CST

 
 
 
An excellent step by step guide for PPC marketers

I was thrilled 5 months back, when I came across this site! I had just gotten into PPC sites and as this was free, I signed up. I had nothing to lose anyway.

The first step is setting up PPC accounts. Well even though I'd kind of already done that, I still found this step really useful and set up one more PPC account on another site.

I hadn't realized how useful affiliate networks and campaigns would actually be. I'd heard people use these to earn handsome profits, but I still doubted it's success. When I tried it for myself I was pleasantly surprised, and am managing to make a growing monthly income now from affiliate networking.

I've not set up a landing page yet although the site offers help to do this.

I have used the text ads section. I found this a little confusing, but I think that this was maybe down to my lack of experience.

There's so many useful features on this site, and so if you're at all into PPC marketing this really is a tool for you!
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by lawrencio on August 25, 2009 at 8:30 AM CST

 
 
 
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