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Spy Fu Review
Date Added: 5/6/2009     Reviewer: RickSwanson
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Website URL: http://spyfu.com
Company Name: Velocityscape
Alexa Traffic Rank: 3,696
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Spy Fu Description

SpyFu is a subscription-based pay per click competitive intelligence platform. The basic idea behind SpyFu is rather than starting a pay per click campaign from scratch, it makes more sense to look at what others who are already successful are doing and then take a similar approach. SpyFu works by allowing its members to download and examine key words and ad groups from existing pay per click campaigns.

Spy Fu Detailed Overview

Today, pay per click marketing has become extremely competitive. Bid prices on search engines are higher than ever and if you are a new affiliate just starting out without knowledge of the competitive landscape, it can put you at a severe disadvantage. This is where a tool like SpyFu can be extremely helpful. In this brief review, will take a look at how SpyFu works and whether or not it can be something that you can benefit from in your own paid search marketing efforts.

What is SpyFu and how does it work?

SpyFu is what is known as a competitive intelligence tool. Although this may sound very sophisticated, the basic concept behind SpyFu is simple. The program, which is browser-based, allows you to look at keywords your competitors are already bidding on and the ad copy they are using. By knowing which keywords and ad copy people have been using for long periods of time, it will give you some idea of what is successful. Obviously if people are running the same keywords in ad copy in their campaigns for long periods of time, it is likely that they are having success since no one would run a campaign at a loss.

How much does SpyFu cost?

SpyFu has several different membership levels but the most popular are a monthly membership fee and an annual membership fee. Monthly memberships cost $49.95 per month (for US only results) and $79.95 per month (for US and UK results). Annual memberships cost $395 per year (for US only results) and $649 per year (for US and UK results).

Do I need to use SpyFu to be successful?

No. Many successful affiliates do not use competitive intelligence tools at all including SpyFu. Tools like SpyFu have to be used with a certain degree of common sense. Remember that they are only able to look at keywords and ad groups. They tell you nothing about a successful affiliate’s ability to create landing pages that convert extremely well. Additionally, in the case of Google AdWords, each account has its own unique historical quality score. What this means is that even though someone can copy a competitors keywords and ad groups exactly, their competitor may have a better quality score history with Google which means that their bid prices will be lower and allow them to compete more effectively.

In closing, using competitive intelligence tools like SpyFu can be very beneficial. Remember however, that they are only a tool and they only help to solve one of many challenges you will face in becoming a successful affiliate marketer. Over the long run, your key to success will lie more in your ability to choose profitable niches and then create landing pages that convert very well. However, if you believe that you can benefit from using SpyFu, then you may want to consider joining since the product does come with a 30 day money back guarantee.

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Spy Fu Reputation

SpyFu was created and developed by Velocityscape. Amongst pay per click marketers, the program has gained a solid reputation as being able to provide very reliable data. Since coming on the scene in 2007, SpyFu has been met with considerable praise from the affiliate marketing community and they continue to expand their product offerings and effort to help their subscribers even more.

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Sneaky... but Brilliant

I am an article marketer and I find that in order to judge whether or not I can rate for certain terms simply off of an article directory I need to do some research on the domains that are rating well in Google. This is where Spy Fu really helps me out as it can give me some great information on the domain as well as how they stack up against other competing domains. If you want to know things like a sites PPC budget and the keywords they are actually targeting, this site is the best tool I have found.

Spy Fu has really come part of my research arsenal and is my fifth book mark on my toolbar. I highly recommend checking this site out, especially if you are on a low budget.
 
 


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avatar   by AJ_rox on December 17, 2009 at 6:58 PM CST

 
 
 
Only beneficial to experienced users

The "intelligence", that Spy Fu gives you is a completely optional tool that is not necessary and only gives you a slight advantage if don't know what you're doing. I think anyone who has the correct knowledge to properly implement this tool doesn't need the tool, and that's the way that I felt using it. Though it was nice to know the keywords my competitors were using and the details of their campaigns, the counter-action to that knowledge wasn't any different than what I would have done without the "intel, " with the knowledge of optimization that I already have. For the money, I think there should definitely be more features or more additions to a clear cut, bland service. If you don't know what you're doing, you might want to skip this one.
 
 


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avatar   by DonChris on December 16, 2009 at 12:52 PM CST

 
 
 
Great spying tool

Spy Fu is a great keyword tracking and spying tool like keyword spy and keyword elite. Though I agree with the fact that spying tools are not mandatory to run very successful PPC campaigns and many super affiliates don't use them at all, they can be extremely helpful for the newbies who have no clues about the keywords their successful competitors are using.

I have been using Spy Fu along with Keyword Spy for the past 7 months and it's performance has been great in this period. No bugs, it always delivers the results correctly. At $49.95 per month Spy Fu can be a steal if you know what you are doing.
 
 


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avatar 5,000 Credits - Internet Marketing Master   by kkt958 on August 27, 2009 at 4:21 PM CST

 
 
 
AWESOME

Absolutely the most valuable tool in internet marketing without a doubt. 100 percent recommended. The cost is nominal compared to the massive dollars you can generate.
 
 


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avatar   by thesyl3ntone on June 15, 2009 at 3:32 PM CST

 
 
 
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