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Vibrant Media Review
Date Added: 1/22/2010     Reviewer: windychris
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Website URL: http://www.vibrantmedia.com
Company Name: Vibrant Media
Alexa Traffic Rank: 16,484
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Vibrant Media Description

Vibrant Media is a leading advertising network that distributes various types of ads for advertisers. The company has over 3000 partners they work with and they offer three different services for advertisers that want to market their business to a wide audience. Right now they are offering their Vibrant InterestAd, In-Text Advertising, and Related Content.

Vibrant Media Detailed Overview

If you’ve surfed through the Internet and stumbled on a site that had a green link under a particular keyword, then you’ve probably landed on a site that was monetized by Vibrant Media. This network reaches over 120 million users worldwide and the traffic is generated by user initiated action.

Most advertising networks such as Google Adsense rely on standard text links, but Vibrant Media uses popovers to display ads for their advertisers. When a user clicks over a link, a small widget comes out and displays an ad for the advertiser. This is Vibrant Media’s most popular advertising program called In-Text Advertising.

The network processes billions of words every month and advertisers can target keywords which describe their business and display the ad of their choice. The great thing about Vibrant Media’s ads is that you have the ability to display simple text ads to videos that really showcase your products and services. You are not limited to the standard ad format many networks force you to use.

The second advertising program offered by the company is their Vibrant InterestAd (VIA). Similar to their In-Text Advertising, the VIA allows you to target specific words to target your audience. The difference is that a widget ad block is put near the content and when visitors hover over a specific keyword, your ad will show in that ad block.

The third and last advertising program offered is related content program. When visitors hover over a specific keyword (marked with a magnifying glass), a search widget comes up and displays related videos/articles to the surfer. You can also mix in an ad to sell your products/services along the related links.

The goal here is to increase your page views for your own site, add value to your content & site, and recirculate your content. Because you keep the visitors engaged and make them stay on your site, you will also earn more from your monetization efforts while building loyalty with your readers.

Of course, publishers can also take part in Vibrant Media’s program to monetize their sites. You do have to get a good amount of page views to be accepted in their network and make good money with them. If you’re just getting started online, then programs like Google Adsense will probably suit you better.

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Vibrant Media Reputation

In conclusion, the reviews for Vibrant Media are mixed. There are complaints from both advertisers and publishers. Many advertisers have said that they did not receive the traffic they expected and the visitor value was low compared to other sources. Publishers report that their earnings are lower than expected and other contextual networks are paying off better. There are a few positive reviews, but it seems like the ad format is not really working with a lot of people. Despite that, this is still a network worth testing if you need some extra traffic.

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It's ok at the begining but not great overall

I tried the Vibrant Media advertising about 10 months ago when I was looking at finding effective video marketing and link promotions to my articles, blogs and websites. In the beginning the marketing was effective, I was receiving a minimum of about 2,000 hits a day and my videos did improve in terms of traffic and Search Engine ranking.

But after about a month I began to notice that my traffic was falling. I decided to implement all three of their advertising methods (in Text, VIA, and content program) Doing this did raise the traffic flow but then it fell again. I realized that their remote circulation approach was not really working so gradually I pulled out using vibrant media because you only get traffic for a short time and the longer you stay with them the less traffic you receive.

I would recommend you only use this program for about a month or two, but it's not recommended for consistent traffic flow as their traffic rate is really low and conversion rate is not that great either.
 
 


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avatar 10,000 Credits - Internet Marketing Guru   by jellymonty on January 24, 2010 at 10:38 PM CST

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You can't miss it

I heard of vibrant media from a friend of mine who is an advertiser. It really increased my sales a lot. When a customer clicks one one of your products it leads him/her to a video of your product which is called In-Text Advertising. The feature was really helpful indeed. My sales went up about 30% within just two weeks. When you click on an ad it shows relevant videos, tools, images and information. Now I post most of my ads in vibrant media. All of the ad campaigns I did with Vibrant Media were all successful. It optimizes your ads very nicely . The interior of the site is also very attractive. If you want your ad campaigns to be successful I recommend Vibrant Media. It totally deserves an A.
 
 


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avatar 3,000 Credits - Internet Marketing Expert   by sadman on January 24, 2010 at 9:38 PM CST

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